CLIP Loyalty Program

Development of loyalty programs

The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time. Loyalty in the past  The earliest loyalty programs date back to the late 18th century […]

Marketing Automation

Gen Z: The future of marketing

Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since they were children: 97 percent use one of the top seven social media platforms. And […]

Gift Card Management SmartGifty

Connecting the online and offline worlds

Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make […]

Marketing Automation

The beginning of Marketing Automation

There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know it. Consumers had already begun to use this technology, allowing marketing to improve dramatically. Radio, […]

CLIP Loyalty Program

Types of the loyalty programs

We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that can be redeemed for incentives or free products or services through loyalty point schemes. This […]

Event Management IDConference

Have you heard about RFID?

What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication that employs electromagnetic or electrostatic coupling in the radio frequency spectrum to uniquely identify an […]

Event Management IDConference

The ultimate event planning guide

Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create a perfect event? We wrote down 5 essentials every professional organizer should follow. Idea Before […]