The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift cards outperform cash and explain why they may be viewed as a distinct form of […]
Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear to incorporate a personalization element into your registration process. But everyone deserves the warm welcome […]
Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor error on your part could cause customers to switch to a rival’s good or service. […]
Any organization that invests in digital marketing must develop an efficient email outreach strategy. Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building, or any other purpose. And yet, there are times when it seems a little boring. […]
Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and enhance your customer retention efforts. The strategies described below include some that make use of […]
The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time. Loyalty in the past The earliest loyalty programs date back to the late 18th century […]
Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email personalization is the answer – it improves conversions by 10% and clicks rates by 14%. […]
Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content and profiles with lots of comments, likes, reposts and attention. So how can event marketers […]
Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since they were children: 97 percent use one of the top seven social media platforms. And […]
Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make […]
