Customers are bombarded with ads and marketing everywhere, causing them to ignore traditional marketing. Thus, companies must find alternative ways to effectively reach their customers. Hubspot’s study found that 81% of people trust recommendations from friends or family more than those from businesses. While some customers may naturally recommend a product out of genuine satisfaction, […]
In the last year, we have noticed an increased interest in building loyalty programs. Immediately, a parallel can be drawn between the 2008 recession, which hit us only about two years later and persisted until around 2012-2013 if we are not mistaken, and the “Ukrainian crisis”. Before the first recession, companies didn’t concern themselves much […]
Are you striving to create an outstanding loyalty program that captivates your customers and boosts your business? Look no further! Introducing the game-changing solution: marketing automation tools. In today’s fast-paced digital world, personalized and targeted marketing has become the key to success. That’s where marketing automation steps in, revolutionizing the way businesses engage with their […]
Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor error on your part could cause customers to switch to a rival’s good or service. […]
Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and enhance your customer retention efforts. The strategies described below include some that make use of […]
The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time. Loyalty in the past The earliest loyalty programs date back to the late 18th century […]
We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that can be redeemed for incentives or free products or services through loyalty point schemes. This […]
