Marketing Automation

How to develop a successful email outreach plan

Any organization that invests in digital marketing must develop an efficient email outreach strategy.  Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building, or any other purpose.  And yet, there are times when it seems a little boring.  […]

Marketing Automation

Gen Z: The future of marketing

Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since they were children: 97 percent use one of the top seven social media platforms. And […]

Marketing Automation

The beginning of Marketing Automation

There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know it. Consumers had already begun to use this technology, allowing marketing to improve dramatically. Radio, […]