One solution that promises to improve results, scale easily, and streamline operations is marketing automation. It is, however, only as useful as the techniques that underpin it, just like any other instrument. However, improving data is necessary to create better tactics, and here is where many marketers stumble. In our State of Marketing Automation research, […]
Today we have various worldwide options for promoting our products and/or services. Among them, Google ads, presence on social networks, and other paid marketing campaigns stand out. Despite the popularity of all these methods, email marketing remains one of the most fundamental, effective, and cost-effective marketing tools that the most successful global brands use as […]
Marketing automation software streamlines manual tasks, which constitutes its essence. However, it encompasses more than simply substituting manual marketing tasks with software-driven solutions. By eliminating manual tasks, time is saved, and employing software capable of managing the workload of multiple individuals leads to resource and cost savings. Without delay, let’s explore 3 areas where marketing […]
Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this case, email marketing. Many professionals in the event industry still believe that this approach is […]
Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear to incorporate a personalization element into your registration process. But everyone deserves the warm welcome […]
Any organization that invests in digital marketing must develop an efficient email outreach strategy. Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building, or any other purpose. And yet, there are times when it seems a little boring. […]
Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email personalization is the answer – it improves conversions by 10% and clicks rates by 14%. […]
Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since they were children: 97 percent use one of the top seven social media platforms. And […]
There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know it. Consumers had already begun to use this technology, allowing marketing to improve dramatically. Radio, […]
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because […]
