The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift cards outperform cash and explain why they may be viewed as a distinct form of […]
Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and enhance your customer retention efforts. The strategies described below include some that make use of […]
Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make […]
We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing that virtual gifts are already a thing. We are not fortune tellers, but thinking about […]
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because […]
With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing or what is the history of gifts? A gift is more than a material object; […]
