In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, “Competing in the Age of Digital Platforms,” based on the book […]
In today’s fast-paced digital landscape, businesses are constantly juggling multiple marketing tasks. From managing leads to executing email campaigns, the workload can quickly become overwhelming. Marketing automation offers a powerful solution, but how do you know if your business is […]
Loyalty programs have become a staple for businesses aiming to retain customers. However, many programs rely heavily on discounts, which can erode profit margins over time. To build lasting loyalty, businesses need to think beyond price cuts. Here are some […]
In today’s digital age, data is king. And when it comes to event marketing, harnessing the power of data analytics can be the key to unlocking success. Gone are the days of relying solely on gut instincts and guesswork. With […]
The digital gift card market is witnessing remarkable growth driven by a confluence of factors. As consumers and businesses increasingly lean towards digital solutions, several key elements are shaping the expansion of this market. Let’s explore the significant growth factors […]
Loyalty programs are a common feature in the modern shopping experience, especially in markets like the US and the UK. Many consumers are members of multiple loyalty programs—some of which they actively engage with, while others simply exist in the […]
When I once reported on the Ski World Cup, I experienced quite a few adrenaline moments – like when I almost crashed into Hermann Maier on the Steilhang on the Kitzbühel ski slope during a morning track inspection. But that’s […]
B2B marketers have significant potential to enhance their email marketing efforts. The inaugural State of Email Trends report by Litmus and Oracle Digital Experience Agency revealed that B2B brands are lagging behind their B2C counterparts in adopting many email marketing trends. […]
Imagine you’re organizing a grand event—a conference, perhaps, or a gala evening. Your to-do list seems endless: booking venues, coordinating speakers, managing registrations—the list goes on. Amidst the chaos, a quiet hero works behind the scenes, saving you precious time […]
Imagine this: It’s the holiday season, and you’re on a mission to find the ideal gift for your best friend. You know they love fashion, but with countless options out there, how do you choose? Enter the humble gift card, […]
In today’s fast-paced digital landscape, staying ahead of the curve is essential for businesses striving to capture the attention of their target audience. Enter marketing automation – a game-changing technology that has revolutionized the way businesses approach marketing. In this […]
In the vast sea of metrics and analytics, one stands out as a beacon of insight and profitability: Customer Lifetime Value (CLV). More than just a number, CLV represents the cumulative value a customer brings to your business over their […]
In the ever-evolving landscape of events, success hinges on your ability to make meaningful connections. Whether you’re at trade shows, conferences, or other gatherings, the key lies in acquiring valuable contacts efficiently. Imagine a seamless process where participants can easily […]
Gift-giving is an art that goes beyond the physical exchange of items. It’s about creating moments of joy and connection and choosing the perfect gift is a task that involves more than just aesthetics. In this blog post, we delve […]
One solution that promises to improve results, scale easily, and streamline operations is marketing automation. It is, however, only as useful as the techniques that underpin it, just like any other instrument. However, improving data is necessary to create better […]
Elevating rewards: The emergence of value-centric loyalty programs In the current landscape, customers are more than ever in search of enhanced value from their loyalty programs. Brands that fail to reconsider their reward structures might find themselves overlooked by these […]
In the dynamic and competitive landscape of modern business, retaining customers is just as crucial as acquiring new ones. This is where loyalty programs come into play, serving as a powerful tool to foster long-term relationships between businesses and their […]
In today’s world, consumers’ concerns about sustainability are on the rise, and for good reason. The environmental impact of our choices has never been more apparent, and consumers are actively seeking out businesses that align with their values. As a […]
Networking is a top motivator for individuals attending business events, as it fosters a sense of community around a common business theme. However, there are no guarantees of meeting the right connections, and serendipitous encounters can be rare. But what […]
Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it’s crucial to choose one that aligns with the recipient’s preferences. In this guide, […]
The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years. […]
Today we have various worldwide options for promoting our products and/or services. Among them, Google ads, presence on social networks, and other paid marketing campaigns stand out. Despite the popularity of all these methods, email marketing remains one of the […]
Marketing automation software streamlines manual tasks, which constitutes its essence. However, it encompasses more than simply substituting manual marketing tasks with software-driven solutions. By eliminating manual tasks, time is saved, and employing software capable of managing the workload of multiple […]
In the event industry, no one enjoys updating their event technology. Even if what you’re currently doing isn’t actually working for you, the idea of trying something fresh can be frightening when you’re used to doing things a specific way. […]
Customers are bombarded with ads and marketing everywhere, causing them to ignore traditional marketing. Thus, companies must find alternative ways to effectively reach their customers. Hubspot’s study found that 81% of people trust recommendations from friends or family more than […]
In the last year, we have noticed an increased interest in building loyalty programs. Immediately, a parallel can be drawn between the 2008 recession, which hit us only about two years later and persisted until around 2012-2013 if we are […]
In today’s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded spaces like streaming entertainment and food delivery. Bringing in new customers helps counterbalance the natural loss of customers over time. […]
Are you striving to create an outstanding loyalty program that captivates your customers and boosts your business? Look no further! Introducing the game-changing solution: marketing automation tools. In today’s fast-paced digital world, personalized and targeted marketing has become the key […]
Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this […]
The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift […]
Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear […]
Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor […]
Any organization that invests in digital marketing must develop an efficient email outreach strategy. Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building, […]
Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and […]
The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time. […]
Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email […]
Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content […]
Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since […]
Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about […]
There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know […]
We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing […]
We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that […]
What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication […]
Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create […]
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another […]
With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing […]
When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities’ exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that […]
In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, “Competing in the Age of Digital Platforms,” based on the book […]
In today’s fast-paced digital landscape, businesses are constantly juggling multiple marketing tasks. From managing leads to executing email campaigns, the workload can quickly become overwhelming. Marketing automation offers a powerful solution, but how do you know if your business is […]
Loyalty programs have become a staple for businesses aiming to retain customers. However, many programs rely heavily on discounts, which can erode profit margins over time. To build lasting loyalty, businesses need to think beyond price cuts. Here are some […]
In today’s digital age, data is king. And when it comes to event marketing, harnessing the power of data analytics can be the key to unlocking success. Gone are the days of relying solely on gut instincts and guesswork. With […]
The digital gift card market is witnessing remarkable growth driven by a confluence of factors. As consumers and businesses increasingly lean towards digital solutions, several key elements are shaping the expansion of this market. Let’s explore the significant growth factors […]
Loyalty programs are a common feature in the modern shopping experience, especially in markets like the US and the UK. Many consumers are members of multiple loyalty programs—some of which they actively engage with, while others simply exist in the […]
When I once reported on the Ski World Cup, I experienced quite a few adrenaline moments – like when I almost crashed into Hermann Maier on the Steilhang on the Kitzbühel ski slope during a morning track inspection. But that’s […]
B2B marketers have significant potential to enhance their email marketing efforts. The inaugural State of Email Trends report by Litmus and Oracle Digital Experience Agency revealed that B2B brands are lagging behind their B2C counterparts in adopting many email marketing trends. […]
Imagine you’re organizing a grand event—a conference, perhaps, or a gala evening. Your to-do list seems endless: booking venues, coordinating speakers, managing registrations—the list goes on. Amidst the chaos, a quiet hero works behind the scenes, saving you precious time […]
Imagine this: It’s the holiday season, and you’re on a mission to find the ideal gift for your best friend. You know they love fashion, but with countless options out there, how do you choose? Enter the humble gift card, […]
In today’s fast-paced digital landscape, staying ahead of the curve is essential for businesses striving to capture the attention of their target audience. Enter marketing automation – a game-changing technology that has revolutionized the way businesses approach marketing. In this […]
In the vast sea of metrics and analytics, one stands out as a beacon of insight and profitability: Customer Lifetime Value (CLV). More than just a number, CLV represents the cumulative value a customer brings to your business over their […]
In the ever-evolving landscape of events, success hinges on your ability to make meaningful connections. Whether you’re at trade shows, conferences, or other gatherings, the key lies in acquiring valuable contacts efficiently. Imagine a seamless process where participants can easily […]
Gift-giving is an art that goes beyond the physical exchange of items. It’s about creating moments of joy and connection and choosing the perfect gift is a task that involves more than just aesthetics. In this blog post, we delve […]
One solution that promises to improve results, scale easily, and streamline operations is marketing automation. It is, however, only as useful as the techniques that underpin it, just like any other instrument. However, improving data is necessary to create better […]
Elevating rewards: The emergence of value-centric loyalty programs In the current landscape, customers are more than ever in search of enhanced value from their loyalty programs. Brands that fail to reconsider their reward structures might find themselves overlooked by these […]
In the dynamic and competitive landscape of modern business, retaining customers is just as crucial as acquiring new ones. This is where loyalty programs come into play, serving as a powerful tool to foster long-term relationships between businesses and their […]
In today’s world, consumers’ concerns about sustainability are on the rise, and for good reason. The environmental impact of our choices has never been more apparent, and consumers are actively seeking out businesses that align with their values. As a […]
Networking is a top motivator for individuals attending business events, as it fosters a sense of community around a common business theme. However, there are no guarantees of meeting the right connections, and serendipitous encounters can be rare. But what […]
Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it’s crucial to choose one that aligns with the recipient’s preferences. In this guide, […]
The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years. […]
Today we have various worldwide options for promoting our products and/or services. Among them, Google ads, presence on social networks, and other paid marketing campaigns stand out. Despite the popularity of all these methods, email marketing remains one of the […]
Marketing automation software streamlines manual tasks, which constitutes its essence. However, it encompasses more than simply substituting manual marketing tasks with software-driven solutions. By eliminating manual tasks, time is saved, and employing software capable of managing the workload of multiple […]
In the event industry, no one enjoys updating their event technology. Even if what you’re currently doing isn’t actually working for you, the idea of trying something fresh can be frightening when you’re used to doing things a specific way. […]
Customers are bombarded with ads and marketing everywhere, causing them to ignore traditional marketing. Thus, companies must find alternative ways to effectively reach their customers. Hubspot’s study found that 81% of people trust recommendations from friends or family more than […]
In the last year, we have noticed an increased interest in building loyalty programs. Immediately, a parallel can be drawn between the 2008 recession, which hit us only about two years later and persisted until around 2012-2013 if we are […]
In today’s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded spaces like streaming entertainment and food delivery. Bringing in new customers helps counterbalance the natural loss of customers over time. […]
Are you striving to create an outstanding loyalty program that captivates your customers and boosts your business? Look no further! Introducing the game-changing solution: marketing automation tools. In today’s fast-paced digital world, personalized and targeted marketing has become the key […]
Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this […]
The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift […]
Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear […]
Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor […]
Any organization that invests in digital marketing must develop an efficient email outreach strategy. Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building, […]
Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and […]
The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time. […]
Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email […]
Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content […]
Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since […]
Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about […]
There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know […]
We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing […]
We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that […]
What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication […]
Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create […]
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another […]
With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing […]
When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities’ exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that […]
