In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, “Competing in the Age of Digital Platforms,” based on the book The Business of Platforms by Michael Cusumano, Annabelle Gawer, and David Yoffie, highlight the profound […]
In today’s digital age, data is king. And when it comes to event marketing, harnessing the power of data analytics can be the key to unlocking success. Gone are the days of relying solely on gut instincts and guesswork. With the right tools and techniques, event organizers can tap into valuable insights that inform every […]
Imagine you’re organizing a grand event—a conference, perhaps, or a gala evening. Your to-do list seems endless: booking venues, coordinating speakers, managing registrations—the list goes on. Amidst the chaos, a quiet hero works behind the scenes, saving you precious time and money: the event attendee management system. In this journey through the realm of event […]
In the ever-evolving landscape of events, success hinges on your ability to make meaningful connections. Whether you’re at trade shows, conferences, or other gatherings, the key lies in acquiring valuable contacts efficiently. Imagine a seamless process where participants can easily and quickly gather essential contact information at their fingertips. Welcome to the future of lead […]
Networking is a top motivator for individuals attending business events, as it fosters a sense of community around a common business theme. However, there are no guarantees of meeting the right connections, and serendipitous encounters can be rare. But what if there was a way to significantly enhance the likelihood of successful business networking? According […]
The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years. In this blog post, we will explore some of the emerging trends that are fueling […]
In the event industry, no one enjoys updating their event technology. Even if what you’re currently doing isn’t actually working for you, the idea of trying something fresh can be frightening when you’re used to doing things a specific way. What has prevented event workers from switching to a higher position? Here are some of the […]
Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this case, email marketing. Many professionals in the event industry still believe that this approach is […]
Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear to incorporate a personalization element into your registration process. But everyone deserves the warm welcome […]
Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content and profiles with lots of comments, likes, reposts and attention. So how can event marketers […]
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