Networking is a top motivator for individuals attending business events, as it fosters a sense of community around a common business theme. However, there are no guarantees of meeting the right connections, and serendipitous encounters can be rare. But what if there was a way to significantly enhance the likelihood of successful business networking? According […]
The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years. In this blog post, we will explore some of the emerging trends that are fueling […]
In the event industry, no one enjoys updating their event technology. Even if what you’re currently doing isn’t actually working for you, the idea of trying something fresh can be frightening when you’re used to doing things a specific way. What has prevented event workers from switching to a higher position? Here are some of the […]
Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this case, email marketing. Many professionals in the event industry still believe that this approach is […]
Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of “opening act.” Although personalization is already ingrained in many aspects of any given event, it’s not always simple or clear to incorporate a personalization element into your registration process. But everyone deserves the warm welcome […]
Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content and profiles with lots of comments, likes, reposts and attention. So how can event marketers […]
What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication that employs electromagnetic or electrostatic coupling in the radio frequency spectrum to uniquely identify an […]
Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create a perfect event? We wrote down 5 essentials every professional organizer should follow. Idea Before […]
When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities’ exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that brings together people working in the same industry to share knowledge, gain insights, and network […]
