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Engaging your audience through social media

Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content and profiles with lots of comments, likes, reposts and attention.

So how can event marketers and social media managers engage their followers on these while promoting their businesses and events? We’ve highlighted seven key ways to engage your audience on social media like Instagram, TikTok, Linkedin, Facebook and more.

Create an event hashtag

The event hashtag gives you a great overview of the content created by your followers or attendees. Plus, you can reply to their posts even faster.

The most important part is to create a “hashtag” that has not been used for any other purpose. Use it regularly before, during and after the event. Instead of adding it at the end, include it as part of the post text.

Posting regularly on social networks

Maintaining consistency on social media is key. With the help of the calendar, you can arrange the content and posts that will attract the audience on your favorite platform as you like.

But don’t post just because you have to or just to promote your event. Your content should be responsive, engaging, personal and informative.

  • Show your team behind the organization of the event
  • Posts should be enticing
  • Introduce your speakers and lecturers
  • Create content for the countdown to the event
  • Create sweepstakes


Hosting a giveaway is a great way to engage your audience on social media and promote your event at the same time. Encourage your attendees to promote the event on social media and tag colleagues who might be interested. Giveaways can greatly increase organic reach and brand exposure.


Influencers are perfect when it comes to visibility and sales. Let them spread the word about your event, hashtag, giveaway, and even -ar filters. A study by Rakuten Marketing found that 80% of consumers purchased a product recommended by an influencer.

Participation after the event

Finally, don’t forget to post on your social media and engage with attendees after the event. Share pictures from the event, post highlights and posts from other media, ask attendees for feedback, and give those who couldn’t attend a sense of what the event was like.


Although event organizers can promote events without using social media and instead rely on event platforms, social media remains one of the most effective ways to reach audiences in a natural and engaging way. With Smart Smart Octopus, you can create automated campaigns for social networks, media and email marketing, achieving the highest possible ROI.