Digitalization in the Conference Industry In today’s tech-driven world, most industries recognize the importance of digital transformation. However, the conference sector—especially in the Adriatic region—still lags behind. Despite the convenience of digital tools in everyday life, many conferences continue to rely on manual processes. This article discusses the current state of digitalization in conferences, the […]
The Path to a Successful Tourist Destination – Connection and Digitalization And there it is, my first three-thousander. As I reached the summit, my first thought was, “Well done, me!” But in reality, the credit should go to my wife. She’s a mountain guide, the one who’s truly devoted to nature and the mountains. I […]
Why Should Companies Use the Quiet Months for Planning and Digital Transformation? I am writing this article during my summer vacation, where the idea for this piece was born. Summer is a time when most of us take a longer break or at least an extended weekend. A study published in the Journal of Happiness Studies […]
B2B marketers have significant potential to enhance their email marketing efforts. The inaugural State of Email Trends report by Litmus and Oracle Digital Experience Agency revealed that B2B brands are lagging behind their B2C counterparts in adopting many email marketing trends. While B2B and B2C brands operate in different spaces, the gap in email marketing adoption […]
Is buying a formula car really the right choice for a rally driver? Question: is it sensible to buy a prestigious car brand that does not offer support or spare parts in Slovenia? I understand. People who love prestigious brands might have different reasons guiding their decision. But what about buying a software tool where […]
Do you know what the most valuable commodity in the business world is? It’s right in front of us: the first issue of our newsletter. However, as often happens, the phrase “no time” long delayed its birth. Who is it for? Everyone who likes to stay updated with the latest trends and solutions that deliver proven […]
Imagine you’re organizing a grand event—a conference, perhaps, or a gala evening. Your to-do list seems endless: booking venues, coordinating speakers, managing registrations—the list goes on. Amidst the chaos, a quiet hero works behind the scenes, saving you precious time and money: the event attendee management system. In this journey through the realm of event […]
Imagine this: It’s the holiday season, and you’re on a mission to find the ideal gift for your best friend. You know they love fashion, but with countless options out there, how do you choose? Enter the humble gift card, often underestimated but incredibly versatile. Now, imagine this gift card not just as a piece of […]
In today’s fast-paced digital landscape, staying ahead of the curve is essential for businesses striving to capture the attention of their target audience. Enter marketing automation – a game-changing technology that has revolutionized the way businesses approach marketing. In this blog, we’ll delve into the rise of marketing automation, exploring its evolution, benefits, and the […]
In the vast sea of metrics and analytics, one stands out as a beacon of insight and profitability: Customer Lifetime Value (CLV). More than just a number, CLV represents the cumulative value a customer brings to your business over their entire relationship with you. It’s a powerful tool that enables businesses to measure, understand, and […]