Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it’s crucial to choose one that aligns with the recipient’s preferences. In this guide, we’ll delve into the top priorities of gift card users to help you make the […]
The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years. In this blog post, we will explore some of the emerging trends that are fueling […]
Today we have various worldwide options for promoting our products and/or services. Among them, Google ads, presence on social networks, and other paid marketing campaigns stand out. Despite the popularity of all these methods, email marketing remains one of the most fundamental, effective, and cost-effective marketing tools that the most successful global brands use as […]
Marketing automation software streamlines manual tasks, which constitutes its essence. However, it encompasses more than simply substituting manual marketing tasks with software-driven solutions. By eliminating manual tasks, time is saved, and employing software capable of managing the workload of multiple individuals leads to resource and cost savings. Without delay, let’s explore 3 areas where marketing […]
In the event industry, no one enjoys updating their event technology. Even if what you’re currently doing isn’t actually working for you, the idea of trying something fresh can be frightening when you’re used to doing things a specific way. What has prevented event workers from switching to a higher position? Here are some of the […]
Customers are bombarded with ads and marketing everywhere, causing them to ignore traditional marketing. Thus, companies must find alternative ways to effectively reach their customers. Hubspot’s study found that 81% of people trust recommendations from friends or family more than those from businesses. While some customers may naturally recommend a product out of genuine satisfaction, […]
In the last year, we have noticed an increased interest in building loyalty programs. Immediately, a parallel can be drawn between the 2008 recession, which hit us only about two years later and persisted until around 2012-2013 if we are not mistaken, and the “Ukrainian crisis”. Before the first recession, companies didn’t concern themselves much […]
In today’s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded spaces like streaming entertainment and food delivery. Bringing in new customers helps counterbalance the natural loss of customers over time. To remain competitive and thrive in the future, companies need to continuously seek out new […]
Are you striving to create an outstanding loyalty program that captivates your customers and boosts your business? Look no further! Introducing the game-changing solution: marketing automation tools. In today’s fast-paced digital world, personalized and targeted marketing has become the key to success. That’s where marketing automation steps in, revolutionizing the way businesses engage with their […]
Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this case, email marketing. Many professionals in the event industry still believe that this approach is […]
