Any organization that invests in digital marketing must develop an efficient email outreach strategy. Reaching out to individuals via email is an essential component of any marketing plan, whether it’s for lead generation or nurturing, influencer marketing and link building, or any other purpose. And yet, there are times when it seems a little boring. […]
Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and enhance your customer retention efforts. The strategies described below include some that make use of […]
The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector. Here is a summary of the changes that have been made to retail loyalty programs over time. Loyalty in the past The earliest loyalty programs date back to the late 18th century […]
Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email personalization is the answer – it improves conversions by 10% and clicks rates by 14%. […]
Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It’s no wonder that so many people have cell phones (95 percent) and have been using them since they were children: 97 percent use one of the top seven social media platforms. And […]
Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make […]
There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know it. Consumers had already begun to use this technology, allowing marketing to improve dramatically. Radio, […]
We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing that virtual gifts are already a thing. We are not fortune tellers, but thinking about […]
We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that can be redeemed for incentives or free products or services through loyalty point schemes. This […]
What even is RFID? RFID means “Radio-frequency identification” and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It’s a type of wireless communication that employs electromagnetic or electrostatic coupling in the radio frequency spectrum to uniquely identify an […]
