Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create a perfect event? We wrote down 5 essentials every professional organizer should follow. Idea Before […]
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because […]
With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing or what is the history of gifts? A gift is more than a material object; […]
When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities’ exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that brings together people working in the same industry to share knowledge, gain insights, and network […]
