Digital Disruptor #23
Smart solutions? Only if they help people.
Recently, I attended an international shopping centre conference in Istanbul. I was invited to join a panel discussion on smart solutions for more effective shopping centre and retail management. My part focused on loyalty programs, gift cards, system integrations, and how to use data generated from them.
When they say “smart solutions”
One of the questions was: “When you hear the term ‘smart solutions,’ what does it mean to you – technology, process, or people?” The answer is simple: all three. But the order matters. First people, then processes, and only then technology.
If you start the other way around, technology works – but it has no real value. It exists for its own sake. Technology is the connector – it helps link processes and people. Think of gift card or loyalty systems like the ones we provide – they digitalize the process, make it faster, clearer, more transparent, and give us the data we need to understand customer behavior better.
What awaits you in Digital Disruptor #23?
- Smart solutions? Only if they help people.
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