- Digital Disruptor #29
Making decisions without guarantees.
Events that do not end when the doors of the hall close.Winter as a time when not everything needs to be decided immediately.
This edition of the newsletter explores how courage, digital maturity, and human rhythm intertwine in a time when we are all seeking quick answers.
- Digital Disruptor #28
The final newsletter of the year, seen through the lens of Santa Claus, the Grinch, and SOS, offers a humorous yet very clear reflection on what to do — and what not to do — in digital business in 2026: why technology without people makes no sense, why relationships always outweigh tools, and where the fine line lies between smart digitalization and pure chaos.
- Digital Disruptor #27
How do winter slowdowns collide with December chaos, what does the future of payments look like in this pressure cooker, and which tools actually help people decide faster? This newsletter explores shifting rhythms, new payment behaviors, and the data that shows who adapts — and who gets lost — during the holidays.
- Digital Disruptor #26
Why do shoppers spend more than planned at the end of the year, how does the rhythm of mall visits shift during the holiday season, and why do gift and loyalty cards become the smartest holiday tool in all this chaos? In this newsletter, we uncover the psychology of holiday stress, the hidden motives behind consumer behavior, and the data that reveals who will win—and who will lose—this season. If you want to understand the holidays without illusions – open it.
- Digital Disruptor #25
Live events or online? Hybrid – always hybrid. The question “live or online?” has been following me since the end of Covid, and my answer remains the same: both. A live event brings relaxed networking, while online offers the possibility to […]
- Digital Disruptor #24
Tourist or shopper? Guest. There was a time when it was clear what a “shopping center” was and what a “tourist destination” was.A shopping center was “a block of concrete with shops,” and a tourist destination was a place to […]
- Digital Disruptor #23
Smart solutions? Only if they help people. Recently, I attended an international shopping centre conference in Istanbul. I was invited to join a panel discussion on smart solutions for more effective shopping centre and retail management. My part focused on loyalty programs, […]
- Digital Disruptor #22
Smart Tourism: between Technology, Responsibility and Experience When we talk about smart tourism, we often hear big words – sustainability, digitalisation, innovation. But the real questions are: how does it work in practice, and what does the guest truly experience? At […]
- Digital Disruptor #21
Friendship and Loyalty Mature Like Wine It’s harvest time. And as I was thinking about what to write this time, it struck me: loyalty is like a vineyard/vine. If you neglect it, it quickly becomes overgrown, the grapes aren’t beautiful or good, […]
- Digital Disruptor #20
Less is More: Silence and Nature as the New Luxury in Tourism For years, I’ve been hearing the same phrases: “We need to create new attractions. We need to offer more content.” But what if the answer is the exact […]
- Digital Disruptor #19
JUST ONE MORE THING TO DO I admit, this is a sentence I used to repeat often – at home, in the office, even on vacation. But not anymore. Stories we know and a body that says “enough” eventually stop […]
- Digital Disruptor #18
Destination Tourism: More Than the Sea and Pretty Views This summer, like many before, and like many others, we “wandered” between the coast and the inland. The sea, the sun, and the scent of pine trees – a classic we […]
- Digital Disruptor #17
Before my vacation, I tidy up the closet. And that helps me breathe easier. Last year at this time I wrote about why summer and vacation are the ideal time to reflect on what has been done and plan for […]
- Digital Disruptor #16
Being First: How Small Destinations Spark Big Change Sometimes, everything feels so simple. We want to offer something authentic. We want to preserve what is most precious to us – nature. We want our guests to leave with warmth in […]
- Digital Disruptor #15
Loyalty Programs: Essential Strategy or Just Another Buzzword? You’ve heard it before. Everyone’s talking about loyalty programs. “Loyalty, loyalty, loyalty” — it’s become the marketing world’s favorite echo. By now, it might even make you roll your eyes and think, “Here […]
- Digital Disruptor #14
What if your “weakness” is actually your greatest strength? I enjoy following sports—a fact not lost on the almighty algorithms. Lately, I’ve been bombarded with endless articles and debates about who the greatest NBA player of all time is. Michael […]
- Digital Disruptor #13
Happy Birthday to Me Another year older – on this very day. As a child and in my youth, I looked forward to this day with excitement. Later, that excitement faded a bit. You know how it is – why […]
- Digital Disruptor #12
Smart Destination Card: From “we already have this” to “we really want this” When we started mentioning the destination card in the first meetings or phone conversations with potential providers, there were a lot of answers in terms of: However, […]
- Digital Disruptor #11
Oh, if only it was over! It’s a phrase I’ve heard a lot from event organizers over the past 15 years. I get it, the pressure in the last days before and during the event is enormous. And I also […]
- Digital Disruptor 10
Digital Romance – Love, Loyalty, and Gifting Hearts and love are already overwhelming me these days. I admit, February 14th isn’t exactly my favorite day. Mostly because it feels “manufactured,” driven by materialism and forced obligations. I’ll also confess I’m […]
- Digital Disruptor 9
Dear “Sent from iPhone” Just before the holidays, I had an interesting customer experience with one of the (many) online stores. Their responses took me on an emotional rollercoaster, from surprise, frustration, and laughter to disbelief: “This can’t be real!” […]
- Digital Disruptor #8
New Year Wishes 2025 Dear Santa, This year, we’ve been (mostly) good! Sure, there’s room for improvement… but let’s focus on the wins, shall we? Next year, we’re stepping it up. We’ll help even more businesses digitalize their operations, streamline […]
- Digital Disruptor #7
Transforming shopping centers into destination hubs I’m writing this article at the airport, returning from the international shopping center conference, https://www.scmmconference.com/. I was invited as a guest panelist to discuss “Using Technology in Today’s and Tomorrow’s Shopping Malls.” I’m still […]
- Digital Disruptor #6
Is loyalty still possible? Seveda govorim o programih zvestobe, da ne bo nesporazuma. Odgovor ni enoznačen. Zvestoba produktu ali storitvi, kot smo jo poznali nekoč, danes ni več mogoča. Razlogi za to so vse večja konkurenca, vse bolj raznolika ponudba, […]
- Digital Disruptor #5
Digitalization in the Conference Industry In today’s tech-driven world, most industries recognize the importance of digital transformation. However, the conference sector—especially in the Adriatic region—still lags behind. Despite the convenience of digital tools in everyday life, many conferences continue to […]