// SOLUTION

Smart Destination Card

A complete digital solution for your destination.

The main goal is to offer an easy and attractive service for different types of visitors while enabling efficient tourism management and promotion in a specific area. Visitors and tourists should be provided with a centralized system that allows them to perform various actions or claims at the destination using a single (digital) card.

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Advantages

1
System Integration

Connects all partners within a destination for better coordination and efficiency.

2
Visitor Tracking

Real-time tracking of consumer habits to create tailored, targeted offers.

3
Deep Visitor Insights

Detailed analysis of visitor behavior for customized experiences.

4
Marketing Automation

Automated, personalized communication with visitors, enhancing campaign effectiveness.

5
Personalized Experiences

Offers tailored to individual preferences, increasing visitor engagement and satisfaction.

6
Increased Destination Appeal

A unified card system makes the destination more attractive, boosting its competitiveness.

Take advantage of what digital technology has to offer.

By leveraging digital technology, the Smart Destination Card helps your destination stand out and delivers an exceptional visitor experience.

Gift card
Successive spending with all partners of the destination.
Member card
Recording of purchases and benefits offered.
Marketing automation
CRM, segmentation and communication.

Destination tourism

It includes everything that determines the attractiveness of a certain region: from natural beauty and cultural treasures to advanced infrastructure for recreation and entertainment.

A smart tourist destination is defined as an innovative tourist destination based on state-of-the-art technological infrastructure that ensures sustainable development, accessibility for all, enables visitors to engage and interact with their environment, improves the quality of their experience at the destination and, last but not least, improves quality of life among residents.

Destination tourism is the key to the success of any place or region that wants to be on the tourist map of the world.

Problem

In the Adriatic region, destination cards are rare and often limited in functionality, leading to missed opportunities and long-term visitor loyalty. There’s significant potential in the region that remains untapped due to various factors. The state of digitization and system connectivity varies greatly across locations, destinations, regions, and countries:

1. Non-digital systems

Writing down the name and surname by hand on a (paper) card—there’s no system in place with the providers to track who used the card or where they got a discount or benefit.

2. Partially digital systems

  • Tracking just the discounts used;
  • A paid card that gives you cheaper or even free entries at certain spots, and it logs which card number it is to give you that discount or freebie;
  • The systems aren’t really connected or unified;
  • It’s rare to have a single entry point for a destination. For example, a website where guests can sign up for newsletters, events, or different offers based on what they need;
  • Lack of cooperation between individual providers, municipalities, and regions.

For a quality and successful offer, there is a lack of integrated system connectivity between the main issuer of the destination card and partners/providers. There is a lack of information about who the visitors are, what they want and what to offer them based on their preferences. Of course, the breadth of the offer is necessary because it is not just entrance fees or transport from point A to point B. The data is rarely analyzed.

Today, a personalized and segmented offer is the key to a better user experience for the guest. Without high-quality data and without the digitalization of an integrated solution, this is quite difficult, almost impossible.

// SOLUTION

Our Solution

The main goal is to provide a simple and attractive offer for different segments of guests and at the same time to enable the management of services and the promotion of tourism in a certain destination. It is necessary to provide visitors and tourists with a centralized and unified system for performing various actions or requests at each destination, namely with one (digital) card.

We present to you the Smart Destination Card, a comprehensive digital solution that will allow your destination to stand out from the crowd and impress visitors on a whole new level.

The solutions we propose to improve your tourist offer:

Gift/Prepaid Card
Connection of partners in the project/destination into a single system that enables recording of the purchase and successive consumption of the balance.

We're all familiar with a mall gift card where you pick a store inside the mall and you spend any amount you want, then you go to another store and so on.

In this case, the gift/prepaid Smart Destination Card acts as a central nodal system that unites all partners in the destination project. The solution ensures that all transaction data is accessible and transparent to all participating partners. The more partners there are in the system, the more useful and attractive the card is to users.

Spending control: The card management system provides easy spending control, with the ability to adjust limits and review spent funds, helping users better plan their finances.

More about the gift card here.
Discount/Loyalty card
Create customized loyalty programs that reward repeat visits and loyalty from your guests. Everyone is familiar with the loyalty programs of individual providers, but it is rarer that it is a solution that combines several providers, and this is exactly what our solution represents. This also strengthens cooperation between all partners within the destination, as it enables joint recording of transactions. This increases transparency and promotes mutual trust and cooperation.

Benefits: The card can provide various benefit options, i.e. discounts; collection of points, which enables an additional reward or an additional financial reward for the funds used.
Personalization: By using the card, various user data and preferences are obtained, which enables the construction of a segmentation offer and thus a more targeted and personal experience.
With the help of this kind of technology, you will be able to offer exclusive services on the market that your competitors do not offer. You can read more about loyalty programs here.
Marketing automation
Marketing automation enables segmented targeting of your campaigns and communications with guests, increasing efficiency and thus ROI. Automate campaigns, birthday greetings and other personal messages. Personalized and targeted messages encourage greater engagement and returning guests.

You can read more about marketing automation here.
Smart Destination Card
The combination of all the options listed above represents a multifunctional digital map of the destination. It gives members access to personalized offers, easier planning of their stay and greater transparency of all attractions and services suitable for them. It allows you to offer a segmented offer for a specific type of guests that you know will be interested in the offer (example: special offer for families with small children).
Additional option
Individual destinations also organize various events, either cross-border facilities/providers or TICs. We offer you the IDConference solution for creating an online landing page for the event, registering for the event, paying for tickets and tracking access permissions. Members of the Smart Destination Card can receive a free ticket or special discount, but you can easily create events only for your members, perhaps as a reward only for those who have received a sufficiently large number of points.

Contact us and let’s build a more successful tourism future together