Digital Disruptor #12

Smart Destination Card: From “we already have this” to “we really want this”

When we started mentioning the destination card in the first meetings or phone conversations with potential providers, there were a lot of answers in terms of:

• “We already have that.”
• “We don’t have enough people for that.”
• “But does anyone even use it?”

However, if they took at least an additional two minutes and listened to what the Destination Card actually means to us, it became clear that we are not talking about a classic discount card, which in the vast majority of cases it actually is.

And what are our answers?

• “You probably don’t – you have a discount card”
• “You don’t need them because digitalization works for you”
• “Not like that yet, be first and you have the advantage”

What awaits you in Digital Disruptor #12?

• Smart Destination Card: From “we already have this” to “we really want this”; Challenges of digitalization in certain business processes.
• The mindset of ‘because it can’t happen to us’ is the biggest risk – Interview with David Ivačic from Real Security.
• 10,000 hours (and a secret that no one tells).
• A late-night mental marathon – no medal, but with a bunch of questions.
• Useful software tools for everyday use.

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