Why do shoppers spend more than planned at the end of the year, how does the rhythm of mall visits shift during the holiday season, and why do gift and loyalty cards become the smartest holiday tool in all this chaos? In this newsletter, we uncover the psychology of holiday stress, the hidden motives behind consumer behavior, and the data that reveals who will win—and who will lose—this season. If you want to understand the holidays without illusions – open it.
Live events or online? Hybrid – always hybrid. The question “live or online?” has been following me since the end of Covid, and my answer remains the same: both. A live event brings relaxed networking, while online offers the possibility to be in three corners of the world within three hours. If you live fast, it’s […]
Tourist or shopper? Guest. There was a time when it was clear what a “shopping center” was and what a “tourist destination” was.A shopping center was “a block of concrete with shops,” and a tourist destination was a place to escape into nature.Today, those boundaries are fading. A shopping center is no longer just a […]
Smart solutions? Only if they help people. Recently, I attended an international shopping centre conference in Istanbul. I was invited to join a panel discussion on smart solutions for more effective shopping centre and retail management. My part focused on loyalty programs, gift cards, system integrations, and how to use data generated from them. When they say […]
Smart Tourism: between Technology, Responsibility and Experience When we talk about smart tourism, we often hear big words – sustainability, digitalisation, innovation. But the real questions are: how does it work in practice, and what does the guest truly experience? At the recent Celje Fair, many stakeholders shaping Slovenian tourism gathered – from the Minister of […]
Friendship and Loyalty Mature Like Wine It’s harvest time. And as I was thinking about what to write this time, it struck me: loyalty is like a vineyard/vine. If you neglect it, it quickly becomes overgrown, the grapes aren’t beautiful or good, and the same goes later for the wine. But if you devote time, care, and […]
Less is More: Silence and Nature as the New Luxury in Tourism For years, I’ve been hearing the same phrases: “We need to create new attractions. We need to offer more content.” But what if the answer is the exact opposite? Maybe the guest isn’t asking for more – but for less. Less noise, less […]
JUST ONE MORE THING TO DO I admit, this is a sentence I used to repeat often – at home, in the office, even on vacation. But not anymore. Stories we know and a body that says “enough” eventually stop you. Until it happens to you, you just wave it off. For some time now, […]
Destination Tourism: More Than the Sea and Pretty Views This summer, like many before, and like many others, we “wandered” between the coast and the inland. The sea, the sun, and the scent of pine trees – a classic we chose mostly because of the kids. But we also wanted to escape the classic, so […]
Before my vacation, I tidy up the closet. And that helps me breathe easier. Last year at this time I wrote about why summer and vacation are the ideal time to reflect on what has been done and plan for digital transformation – Digital Disruptor #3But before that comes one more step: cleaning out the closet. Well, […]
