Digital Disruptor #22
Smart Tourism: between Technology, Responsibility and Experience
When we talk about smart tourism, we often hear big words – sustainability, digitalisation, innovation. But the real questions are: how does it work in practice, and what does the guest truly experience?
At the recent Celje Fair, many stakeholders shaping Slovenian tourism gathered – from the Minister of Economy, representatives of the Tourism Directorate and the STO to local actors. Discussions about destinations focused on sustainability, digital transformation and new tenders. Yet the word most often repeated was “cooperation” – or more precisely, the lack of it. On stage everything sounded excellent, but the question remains: how does all this actually play out in practice?
What awaits you in Digital Disruptor #22?
- Smart Tourism: between Technology, Responsibility and Experience
- The Zone of Success
- How Deep Should the Bow Be?
- Useful AI tools
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