BTC City
How BTC City digitalized a voucher tradition and launched a modern gift card system for Europe’s largest business and shopping district
By replacing a decades-old paper voucher system and manual Excel tracking with the advanced SmartGifty platform. This transition enabled custom-amount gift cards, digital cards for mobile wallets (Google & Apple), and fully automated financial workflows with merchants.
From manual excel administration to digital excellence
The business challenge
The primary pain point of the old system was paper vouchers with predetermined amounts, which could only be used at one store at a time. For the company, this created a massive administrative burden. Tracking and entering data manually into Excel spreadsheets led to human error risks, delayed financial transactions, and consumed far too many valuable human resources.
Digital transformation was essential to reduce accounting errors, simplify invoice reconciliation with hundreds of tenants, and gain real-time sales insights. The core challenge was to replace tedious administration with a system that would free up staff resources and give the company complete control over its gift program.
The solution: Digitalization focused on automation and mobility
To solve these challenges, we implemented the SmartGifty platform, enabling BTC City to leap directly into the digital age. The cornerstone of this solution is its integration with local payment provider Lab4Pay, which allows cards to be redeemed directly at POS terminals or via API connections with merchant cash registers. We linked the system directly to BTC’s internal processing tools and BI (Business Intelligence) system, automating transaction tracking, enabling advanced data visualization, and ensuring real-time accounting reports.
Visitors gained complete freedom. They can now purchase BTC City gift cards at physical service points or online as e-gift cards. The cards are no longer tied to fixed amounts; instead, they allow for custom top-ups and gradual spending across different stores. Modern users can easily save the card to their Google or Apple Wallet and pay using their smartphone, removing the need for a physical card.
For BTC City, implementing SmartGifty marked the end of the manual labor era. The system provides 24/7 visibility into all transactions, inventory, and redemptions. Automated reconciliation with merchants has drastically reduced administrative costs and the time required for financial settlements. Furthermore, the data reports generated by the system now serve as a vital foundation for planning future marketing campaigns.
- Versatile usability: Payments can be made at nearly all stores within BTC City centers, regardless of the purchase amount.
- Mobile integration: Support for PDF e-cards and direct storage in Google and iOS wallets.
- No more manual administration: Automated accounting and the elimination of errors when reconciling with tenants.
- Real-time insights: Complete control over sales and spending via a centralized dashboard.
The result and long-term value
The transition to the SmartGifty system provided BTC City with a modern, highly popular product that reflects their innovative mindset. The results speak for themselves: improved financial efficiency, higher tenant satisfaction due to faster and more transparent settlements—without spending extra time verifying vouchers—and a premium experience for shoppers. In the long run, the system delivers a stable foundation for the continuous digital expansion and operational optimization of the entire “smart city.”
Looking for ways to unify gift cards, loyalty programs, and visitors into a seamless digital experience?
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