In today’s fast-paced digital landscape, businesses are constantly juggling multiple marketing tasks. From managing leads to executing email campaigns, the workload can quickly become overwhelming. Marketing automation offers a powerful solution, but how do you know if your business is ready for it? Here are five clear signs, along with actionable tips to address each […]
Dear “Sent from iPhone” Just before the holidays, I had an interesting customer experience with one of the (many) online stores. Their responses took me on an emotional rollercoaster, from surprise, frustration, and laughter to disbelief: “This can’t be real!” We all know that for holiday online shopping, we’re heavily dependent on logistics—Pošta Slovenije or […]
Loyalty programs have become a staple for businesses aiming to retain customers. However, many programs rely heavily on discounts, which can erode profit margins over time. To build lasting loyalty, businesses need to think beyond price cuts. Here are some creative reward ideas, along with practical implementation tips: 1. Exclusive experiences Offer VIP event access, behind-the-scenes […]
New Year Wishes 2025 Dear Santa, This year, we’ve been (mostly) good! Sure, there’s room for improvement… but let’s focus on the wins, shall we? Next year, we’re stepping it up. We’ll help even more businesses digitalize their operations, streamline processes, and wow their customers to the point where they say, “Wow, I’m definitely coming […]
In today’s digital age, data is king. And when it comes to event marketing, harnessing the power of data analytics can be the key to unlocking success. Gone are the days of relying solely on gut instincts and guesswork. With the right tools and techniques, event organizers can tap into valuable insights that inform every […]
Transforming shopping centers into destination hubs I’m writing this article at the airport, returning from the international shopping center conference, https://www.scmmconference.com/. I was invited as a guest panelist to discuss “Using Technology in Today’s and Tomorrow’s Shopping Malls.” I’m still buzzing with positive impressions. I met incredible people, experts in their fields from all over […]
The digital gift card market is witnessing remarkable growth driven by a confluence of factors. As consumers and businesses increasingly lean towards digital solutions, several key elements are shaping the expansion of this market. Let’s explore the significant growth factors propelling the digital gift card market. Contactless Payment Trends The shift towards contactless transactions is […]
Is loyalty still possible? Seveda govorim o programih zvestobe, da ne bo nesporazuma. Odgovor ni enoznačen. Zvestoba produktu ali storitvi, kot smo jo poznali nekoč, danes ni več mogoča. Razlogi za to so vse večja konkurenca, vse bolj raznolika ponudba, inovativni pristopi, ljudje pa postajamo vedno bolj preračunljivi, zahtevni in apatični. Svoje so dodale tudi […]
Loyalty programs are a common feature in the modern shopping experience, especially in markets like the US and the UK. Many consumers are members of multiple loyalty programs—some of which they actively engage with, while others simply exist in the background. But what makes customers not only join these programs but also use them regularly? […]
When I once reported on the Ski World Cup, I experienced quite a few adrenaline moments – like when I almost crashed into Hermann Maier on the Steilhang on the Kitzbühel ski slope during a morning track inspection. But that’s a story for another time… Today, I’d like to introduce you to a simple strategy […]