Supernova
How Supernova unified its gift card ecosystem across 25+ shopping centers and digitalized international sales
By merging legacy “offline” systems and disparate brands (Qlandia and Supernova) into a single SmartGifty web platform, Supernova streamlined its operations. This transformation enabled e-gift card sales, centralized real-time transaction management, and a frictionless user experience—regardless of currency or country.
From fragmented offline systems to a unified international digital platform
Business challenge
Before implementing our solution, Supernova relied on an outdated “offline” gift card system using contact chips. This setup was financially inefficient, difficult to manage, and cumbersome for the end-user.
The challenge intensified with the acquisition of Qlandia centers. The company had to merge two distinct systems (Qlandia and the existing Supernova infrastructure) into one high-quality, cohesive product. They needed a solution that could perform flawlessly across different markets, handle multiple currencies (such as the EUR/HRK transition at the time), and comply with specific regional legal requirements.
The solution: A centralized web platform as the foundation for international growth
To resolve these pain points, we deployed the advanced SmartGifty web platform, where digital centralization of transactions serves as the system’s core. Every gift card now has a unified digital footprint valid across the entire shopping center network, with all sales points and tenants directly integrated into the system.
Data on sales, inventory, and redemptions are collected automatically in real-time, providing instant oversight across different markets and currencies. The system is designed to be user-friendly for customers (both B2C and B2B), reliablefor info-point staff, and flexible enough to quickly integrate new markets and modern sales channels like e-gift cards.
Visitors to Supernova centers now enjoy a fast, modern shopping journey. They can purchase gift cards online as e-cards (PDF) for immediate delivery. Furthermore, the system enabled a simple online swap, allowing customers to trade old Qlandia cards for new Supernova cards—granting them access to a wider range of stores without tedious procedures at info desks.
For Supernova, the transition to SmartGifty meant total operational centralization. Management now has a precise, 24/7 overview of sales and redemptions for every individual market. Automated inventory tracking and simplified tenant settlements have drastically reduced “red tape” and manual labor, allowing for more strategic and data-backed marketing campaigns.
Seamless integration: Merging two distinct systems into one transparent, responsive platform.
Omnichannel sales: Launching a web shop and introducing PDF e-gift cards.
Administrative optimization: Fast, transparent transaction management with tenants and real-time inventory control.
Market adaptability: Unified system management despite differing national laws and currencies.
The result and long-term value
Since launching the SmartGifty system, the popularity and sales of Supernova gift cards have increased significantly. The company now possesses a stable, scalable tool that allows for the addition of new locations and merchants without high overhead costs. The long-term value is clear: higher customer satisfaction, increased sales, lower operating costs, and complete digital traceability of every euro issued.
Looking for ways to unify gift cards, loyalty programs, and visitors into a seamless digital experience?
Contact us for a no-obligation consultation.Do you want to find out more?
Learn more about the SmartGifty solution and discover how to unify gift cards, loyalty programs, marketing automation, and analytics into a single, seamless ecosystem.
