What is Supernova?

Supernova is the largest chain of shopping centers in Slovenia. In the years 2019/2020 it greatly increased the number of locations and is now a multi-national shopping chain present in Austria, Slovenia, Croatia and Romania. It is one of the largest players in Europe, combining shopping and retail centers. In early 2020, Supernova also became the owner of Qlandia shopping malls and replaced the orange color of the Qlandia brand with its own red color.

Smart reason

One of the modern ways of buying and gifting is a gift card. In the past, Supernova had a gift card offline system (contact chip) that was expensive, hard to manage and user unfriendly. Because of their requirements, we have, in 2016, provided them with a solution to change their system to an online platform SmartGifty. They have successfully used our web-based platform for several years. With an overtake of Qlandia shopping centers in 2019/2020, Supernova wanted to merge both gift cards – the Qlandia gift card and the existing Supernova gift card and offer the customers an upgrade not only in size of shopping options but also in quality. It was important to extract the advantages of both products and combine them, as seamlessly as possible. Supernova is using the SmartGifty in over 25 shopping centers in Slovenia and Croatia with more locations on the way. 

Smart solution

Merger of two gift card systems (Qlandia and Supernova) and launch of a new, user-friendly online product store for legal entities and individuals. With smart aggregation, we have designed a customized gift card management solution for customers in several countries. With a comprehensive, 24/7 real-time review, we enabled the customer to review the product in several shopping centers and markets, thus enabling him to easily plan marketing activities and optimize administration (paperwork). The product (Supernova gift card) differs in certain characteristics in Slovenia and Croatia (due to currency, regulations and market needs), but is managed in one online platform and allows the customer more access to different rights and reviews.

Smart result

Supernova received an overview of the sale and redemption of gift cards for each market in different currencies, inventory tracking and easy management of transactions with tenants. The possibility of exchanging a Qlandia gift card for a Supernova gift card online and the offer of e-gift cards in PDF format have further increased the popularity and sales of Supernova gift cards. At the same time, customers or givers receive a product that they can give as a great gift.

Want to learn more about gift card management?

Click the button below to read more about our SmartGifty solution. Start using a fully digitalized gift card solution for shopping malls and multi-location businesses that creates added value for everyone involved: gift givers and recipients, shopping malls, retailers, shops, cafes and restaurants. In addition to managing gift cards, SmartGifty also offers an easy way to get started with loyalty programs.