{"id":14670,"date":"2026-05-24T21:33:21","date_gmt":"2026-05-24T20:33:21","guid":{"rendered":"https:\/\/sos-sw.si\/digital-disruptor-38\/"},"modified":"2026-05-24T21:46:13","modified_gmt":"2026-05-24T20:46:13","slug":"digital-disruptor-38","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/digital-disruptor-38\/","title":{"rendered":"Digital Disruptor #38"},"content":{"rendered":"\n<p>Vrijeme je za novi pogled na kupca.<\/p>\n\n\n\n<p>\u0160to ako najve\u0107i izazov nije promjena kupca, nego na\u0161a nespremnost da promijenimo pogled na njega?<\/p>\n\n\n\n<p>Popust vi\u0161e nije dovoljan.<\/p>\n\n\n\n<p>Digitalizacija sama po sebi ne zna\u010di napredak.<br>Shopping centar nije samo prostor prodaje, nego prostor odnosa, iskustva i povjerenja. <\/p>\n\n\n\n<p>Ovo izdanje otvara pitanje promjene pogleda: kako iz svijeta transakcija prije\u0107i u svijet razumijevanja kupca? Kako tehnologiju koristiti ne za vi\u0161e buke, nego za vi\u0161e smisla? I kako izgraditi ponudu iza koje stojimo toliko \u010dvrsto, da kupcu ne prodajemo obe\u0107anje, nego sigurnost.  <\/p>\n\n\n\n<p>Vrijeme je da pogledamo dalje od popusta, dalje od ustaljenih modela i dalje od klasi\u010dne prodaje. Tamo po\u010dinju novi horizonti. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure><\/div>\n\n\n<p>\u0160to vas \u010deka u Digital Disruptoru #38?<\/p>\n\n\n\n<ul>\n<li><strong><em>VIP klub nije program vjernosti. To je odluka da kupca bolje razumijemo (Jurij Triller)  <\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Nudite li pravo jamstvo? (Bo\u0161tjan <\/em> <em><strong>Bel\u010di\u010d<\/strong>)<\/em><\/strong><\/li>\n\n\n\n<li><em><strong>Yin i Yang shopping centra <\/strong><\/em><strong><em>(Mila Triller)<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>AI orodja<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju. <\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1360\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong><strong><strong><strong><strong><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/pretplati-se-na-nas-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong><strong><strong><strong><strong><strong><strong><strong>PRETPLATITE SE NA E-NOVOSTI<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vrijeme je za novi pogled na kupca. \u0160to ako najve\u0107i izazov nije promjena kupca, nego na\u0161a nespremnost da promijenimo pogled na njega? Popust vi\u0161e nije dovoljan. Digitalizacija sama po sebi ne zna\u010di napredak.Shopping centar nije samo prostor prodaje, nego prostor odnosa, iskustva i povjerenja. Ovo izdanje otvara pitanje promjene pogleda: kako iz svijeta transakcija prije\u0107i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[89,100],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14670"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=14670"}],"version-history":[{"count":2,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14670\/revisions"}],"predecessor-version":[{"id":14672,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14670\/revisions\/14672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/14665"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=14670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=14670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=14670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}