{"id":14127,"date":"2026-04-27T18:12:52","date_gmt":"2026-04-27T17:12:52","guid":{"rendered":"https:\/\/sos-sw.si\/pametne-destinacije-12\/"},"modified":"2026-04-28T11:10:51","modified_gmt":"2026-04-28T10:10:51","slug":"pametne-destinacije-12","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-12\/","title":{"rendered":"Pametne Destinacije #12"},"content":{"rendered":"\n<p><strong>Od Ba\u0161\u010dar\u0161ije do Londona \u2014 tri pri\u010de koje na prvi pogled nemaju veze, a zapravo govore o istoj stvari.<\/strong><\/p>\n\n\n\n<p>Ono \u0161to zovemo \u201cpametna destinacija\u201d.<\/p>\n\n\n\n<p>Kre\u0107emo od kontrasta \u2014 Sarajevo i London, gotovina i \u201ctap &amp; go\u201d \u2014 i lako se mo\u017ee zaklju\u010diti da je razlika u tehnologiji. Ali ono \u0161to ti stvarno ostane nisu sustavi, nego ljudi \u2014 kako te netko primi, objasni, pomogne kad si izgubljen.<\/p>\n\n\n\n<p>Onda do\u0111e druga razina \u2014 sustav.<\/p>\n\n\n\n<p>Kroz razgovor s Marijom Banac vidimo koliko smo blizu \u201cpametne destinacije\u201d \u2014 i koliko daleko, jer podaci postoje, ali su fragmentirani, dionici postoje, ali nisu povezani, a iskustvo gosta se i dalje vi\u0161e doga\u0111a nego \u0161to se upravlja.<\/p>\n\n\n\n<p>I zatim real life test. Izgubljeni ruksak. Nema sustava koji poma\u017ee. Samo odluka \u2014 vjerovati ili ne. I tu shvati\u0161: zdrava destinacija nije ona u kojoj se ni\u0161ta lo\u0161e ne dogodi, nego ona u kojoj se ti u tome ne izgubi\u0161.<\/p>\n\n\n\n<p>A onda \u2014 \u010dovjek spa\u0161ava sve. I sve se odjednom spoji.<\/p>\n\n\n\n<p>Mo\u017eda problem nije u tome koliko smo digitalni, nego koliko su nam iskustvo, sustav i ljudi stvarno uskla\u0111eni.<\/p>\n\n\n\n<p>Jer kad nisu \u2014 ni najbolja tehnologija ne poma\u017ee.<\/p>\n\n\n\n<p>Hvala Marija Banac, Jurij Triller i Mila Triller na tri perspektive koje vode do iste to\u010dke:<br>Destinacije se ne pamte po tome \u0161to nude \u2014 nego po tome kako funkcioniraju kad stvari krenu krivo.<\/p>\n\n\n\n<p>Za vi\u0161e \u2014 vrijedi pro\u010ditati cijeli newsletter.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"\/\/marketing.sos-sw.si\/email\/preview\/1335]]--&gt;\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p> V tej izdaji novi\u010dnika skozi tri povezane perspektive odpiramo vpra\u0161anje, kaj danes naredi destinacijo \u00bbzdravo\u00ab. Osebna izku\u0161nja Jurija Trillerja, intervju z Marijo Banac in zgodba izgubljenega nahrbtnika razkrivajo, da je klju\u010d v zaupanju, organizaciji in \u010dlove\u0161kem faktorju. Skupno sporo\u010dilo je jasno: pametne in zdrave destinacije ne nastajajo le s tehnologijo, temve\u010d skozi odnose, varnost in ob\u010dutek, da je \u010dlovek v sredi\u0161\u010du.  <\/p>\n","protected":false},"author":7,"featured_media":14124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14127"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=14127"}],"version-history":[{"count":7,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14127\/revisions"}],"predecessor-version":[{"id":14151,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14127\/revisions\/14151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/14124"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=14127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=14127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=14127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}