{"id":14006,"date":"2026-04-16T07:13:35","date_gmt":"2026-04-16T06:13:35","guid":{"rendered":"https:\/\/sos-sw.si\/?p=14006"},"modified":"2026-04-16T07:33:26","modified_gmt":"2026-04-16T06:33:26","slug":"pametne-destinacije-11","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-11\/","title":{"rendered":"Pametne Destinacije #11"},"content":{"rendered":"\n<p><strong>Je li va\u0161 turizam zaista\u201czelen\u201d\u2026 ili samo glas<\/strong>an?<\/p>\n\n\n\n<p>Odr\u017eivost je danas posvuda. Na konferencijama, u strategijama, na web stranicama destinacija. Sve je \u201czeleno\u201d, \u201ceco\u201d, \u201cbio\u201d. I na prvi pogled \u010dini se da idemo u pravom smjeru.<br>No, idemo li zaista?<\/p>\n\n\n\n<p>U novom izdanju Pametnih destinacija otvaramo pitanje koje \u010desto ostaje u pozadini: ne kako turizam izgleda \u2013 nego kako se gost u njemu zaista osje\u0107a.<\/p>\n\n\n\n<p>\u2013 Na primjeru \u0160marne gore Bo\u0161tjan Bel\u010di\u0107 razmi\u0161lja kako brzo do\u017eivljaj prirode mo\u017ee postati tek kulisa za brzinu, postignu\u0107a i digitalnu prisutnost \u2013 dok su\u0161tina ostaje nezapa\u017eena.<br>\u2013 U razgovoru s Iztokom Altbauerom otvaramo klju\u010dnu dilemu: kako iz sna\u017ene tradicije stvoriti povezan, podatkovno vo\u0111en sustav koji doista donosi ve\u0107u vrijednost.<br>\u2013 U promi\u0161ljanju o zdravim destinacijama Mila Triller ide jo\u0161 korak dalje \u2013 prema nevidljivom sloju turizma: digitalnom \u0161umu koji ne optere\u0107uje prostor, ve\u0107 \u010dovjeka.<\/p>\n\n\n\n<p>Dodajemo i primjere iz prakse \u2013 od Tallinna do Farskih otoka \u2013 koji pokazuju da postoji i druga\u010diji pristup.<\/p>\n\n\n\n<p>Mo\u017eda odr\u017eivost danas vi\u0161e nije pitanje koliko dodamo.<br>Nego koliko znamo ukloniti.<\/p>\n\n\n\n<p>Mo\u017eda prava \u201czelena destinacija\u201d nije ona koja to najglasnije komunicira.<br>Nego ona u kojoj gost mo\u017ee, po prvi put nakon dugo vremena\u2026 zaista utihnuti.<\/p>\n\n\n\n<p>Pro\u010ditajte novo izdanje Pametnih destinacija i otkrijte kamo se turizam zaista kre\u0107e.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"\/\/marketing.sos-sw.si\/email\/preview\/1325]]--&gt;\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odr\u017eivost danas vidimo posvuda \u2013 ali ono najva\u017enije i dalje ostaje nevidljivo: kako se gost zaista osje\u0107a. Kroz primjer najposje\u0107enije lokalne \u201cgore\u201d, razgovor s Iztokom Altbauerom te razmi\u0161ljanje o zdravim destinacijama, otvaramo pitanje: ide li turizam u smjeru ve\u0107e vrijednosti ili samo ve\u0107e buke? Konkretni primjeri \u2013 Tallinn i Farski otoci.<\/p>\n","protected":false},"author":7,"featured_media":14003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14006"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=14006"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14006\/revisions"}],"predecessor-version":[{"id":14010,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/14006\/revisions\/14010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/14003"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=14006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=14006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=14006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}