{"id":13703,"date":"2026-03-30T11:02:39","date_gmt":"2026-03-30T10:02:39","guid":{"rendered":"https:\/\/sos-sw.si\/?p=13703"},"modified":"2026-03-30T11:24:04","modified_gmt":"2026-03-30T10:24:04","slug":"pametne-destinacije-10","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-10\/","title":{"rendered":"Pametne Destinacije #10"},"content":{"rendered":"\n<p><strong>Koliko nas zapravo ko\u0161ta to \u0161to stvari ne dovedemo do kraja?<\/strong><\/p>\n\n\n\n<p><br>Ne ideje \u2013 nego izvedba, gre\u0161ke i lekcije.<\/p>\n\n\n\n<p>To pitanje otvaramo i u novom izdanju Pametnih destinacija.<\/p>\n\n\n\n<p>Jurij Triller otvara bez cenzure, energi\u010dno i direktno: znanja i ideja nam ne nedostaje. Problem su (f*** up) destinacije \u2013 one u kojima se stvari zaustave na izvedbi i gdje nitko ne preuzima odgovornost kada stvari ne idu po planu.<\/p>\n\n\n\n<p>Ivana Kolar iskreno govori o onome \u0161to se mnogi ne usude re\u0107i naglas: 365-dnevni turizam vi\u0161e nije izbor. A prijelaz iz koli\u010dine u vrijednost vi\u0161e nije strategija na papiru \u2013 to je uvjet da destinacije uop\u0107e ostanu relevantne.<\/p>\n\n\n\n<p>A onda jo\u0161 jedan pogled koji mijenja perspektivu.<\/p>\n\n\n\n<p>Mila Triller kroz Zdrave destinacije otvara principe iz prirode \u2013 kako stvoriti uvjete u kojima destinacija ne treba stalno \u201cguranje\u201d, nego po\u010dinje funkcionirati kao sustav.<\/p>\n\n\n\n<p>Primjeri poput Valencije i European long-distance trailsa nisu zanimljivi zbog ideje. Zanimljivi su jer funkcioniraju. Svaki dan. Tijekom cijele godine.<\/p>\n\n\n\n<p>Ovo nije pri\u010da o idejama.<br>Ovo je pri\u010da o tome znamo li stvari dovesti do rezultata.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1310\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za\u0161to turizam podbaci u provedbi? Ideja ne nedostaje \u2013 nedostaje odgovornost.<br \/>\nJurij Triller upozorava na jaz izme\u0111u znanja i izvedbe. Ivana Kolar nagla\u0161ava da je 365-dnevni turizam nu\u017enost, a prijelaz na vrijednost jedini put.<br \/>\nZdrave destinacije kroz principe prirode. Primjeri: Valencia i European long-distance trails.<\/p>\n","protected":false},"author":7,"featured_media":13700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13703"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13703"}],"version-history":[{"count":2,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13703\/revisions"}],"predecessor-version":[{"id":13705,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13703\/revisions\/13705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13700"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}