{"id":13602,"date":"2026-03-17T14:12:43","date_gmt":"2026-03-17T13:12:43","guid":{"rendered":"https:\/\/sos-sw.si\/?p=13602"},"modified":"2026-03-17T14:35:23","modified_gmt":"2026-03-17T13:35:23","slug":"pametne-destinacije-9","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-9\/","title":{"rendered":"Pametne Destinacije #9"},"content":{"rendered":"\n<p><strong>Je li turizam spreman na svijet koji dolazi?<\/strong><\/p>\n\n\n\n<p>Godinama smo govorili o rastu, dolascima i rekordnim sezonama.<br>&nbsp; A onda su do\u0161le krize \u2013 pandemija, klimatski ekstremi, energetske promjene, nestabilna tr\u017ei\u0161ta.<\/p>\n\n\n\n<p>I odjednom se pokazalo da pravo pitanje nije vi\u0161e koliko gostiju dolazi, nego koliko je destinacija otporna.<\/p>\n\n\n\n<p>Kako reagira kada se stvari promijene?<br>&nbsp; Koliko brzo komunicira?<br>&nbsp; I ima li sustav koji mo\u017ee u\u010diti iz kriza?<\/p>\n\n\n\n<p>U novom izdanju Pametnih destinacij otvaramo upravo ta pitanja:<\/p>\n\n\n\n<ul>\n<li>kako se turizam prilago\u0111ava vremenu neizvjesnosti<\/li>\n\n\n\n<li>\u0161to zna\u010di upravljati destinacijom u krizama<\/li>\n\n\n\n<li>kako priroda i regeneracija postaju dio turisti\u010dnog modela<\/li>\n<\/ul>\n\n\n\n<p>Primjeri poput Gothenburga i Rewilding Europe pokazuju da turizam mo\u017ee biti dio rje\u0161enja \u2013 ali samo ako promijenimo na\u010din razmi\u0161ljanja.<\/p>\n\n\n\n<p>Kako je rekao Peter Drucker:<\/p>\n\n\n\n<p>\u201cNajve\u0107a opasnost u vremenima turbulencije nije sama turbulencija, nego djelovanje prema logici ju\u010dera\u0161njeg dana.\u201d<\/p>\n\n\n\n<p>Mo\u017eda je pravo pitanje:<br>gradimo li turizam budu\u0107nosti ili jo\u0161 uvijek upravljamo turizmom pro\u0161losti?<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1296\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novi broj otvara pitanja kriznog upravljanja, suradnje u turizmu i uloge prirode u razvoju destinacija.<br \/>\nU razgovoru s Fedjom Pobegajlom doti\u010demo se izazova poput odr\u017eivosti, digitalizacije i kadrova, uz naglasak na va\u017enost suradnje.<br \/>\nPrimjeri Gothenburga i Rewilding Europe pokazuju kako turizam mo\u017ee biti dio odr\u017eivih rje\u0161enja.<\/p>\n","protected":false},"author":7,"featured_media":13597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13602"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13602"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13602\/revisions"}],"predecessor-version":[{"id":13607,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13602\/revisions\/13607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13597"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}