{"id":13439,"date":"2026-03-02T15:35:22","date_gmt":"2026-03-02T14:35:22","guid":{"rendered":"https:\/\/sos-sw.si\/pametne-destinacije-8\/"},"modified":"2026-03-03T09:10:51","modified_gmt":"2026-03-03T08:10:51","slug":"pametne-destinacije-8","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-8\/","title":{"rendered":"Pametne Destinacije #8"},"content":{"rendered":"\n<p><strong>Premium: nova osnova pametnih destinacija?<\/strong><\/p>\n\n\n\n<p>U ovom broju Pametnih destinacija otvaramo pojam <strong>Premium<\/strong> \u2013 ne kao oznaku, ve\u0107 kao standard kvalitete, suradnje i korisni\u010dkog iskustva.<br>Premium nije cijena. Premium je odluka.<\/p>\n\n\n\n<p>U uvodnom \u010dlanku <strong>Jurij Triller<\/strong> nagla\u0161ava: premium se ne doga\u0111a sam od sebe, premium se omogu\u0107uje \u2013 vizijom i uskla\u0111enim djelovanjem destinacije.<\/p>\n\n\n\n<p>Sredi\u0161nji intervju vodili smo s <strong>Andrejom Vukojevi\u0107<\/strong>, direktoricom Sektora za turizam pri HGK. Svjesno otvaramo prostor privatnom sektoru i pitanju kako premium, podatke i odr\u017eivost preto\u010diti u konkretno upravljanje \u2013 a ne samo u strategije i rije\u010di.<\/p>\n\n\n\n<p>U \u010dlanku <strong>Mile Triller<\/strong> doti\u010demo se koncepta zdravih destinacija \u2013 onih koje razumiju da dugoro\u010dna konkurentnost po\u010diva na ravnote\u017ei izme\u0111u rasta, kvalitete \u017eivota i regeneracije prostora.<\/p>\n\n\n\n<p>Na kraju predstavljamo primjere dobre prakse: <strong>Dublin<\/strong> kao primjer sustavnog pametnog upravljanja gradom te <strong>EuroVelo<\/strong> kao model povezivanja mobilnosti, odr\u017eivosti i turizma u jedinstveni razvojni okvir.<\/p>\n\n\n\n<p>Klju\u010dno pitanje ostaje: ho\u0107e li Premium ostati segment \u2013 ili postati nova osnova pametnog turizma?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1280\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ovaj put otvaramo temu premiuma kao odluke i standarda kvalitete. Donosimo uvodnik o tome da se premium omogu\u0107uje vizijom i suradnjom, intervju s Andrejom Vukojevi\u0107 o upravljanju, podacima i odr\u017eivosti te \u010dlanak o regenerativnim destinacijama, uz primjere dobre prakse Dublina i EuroVela.<\/p>\n","protected":false},"author":7,"featured_media":13427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13439"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13439"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13439\/revisions"}],"predecessor-version":[{"id":13444,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13439\/revisions\/13444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13427"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}