{"id":13392,"date":"2026-02-17T14:01:40","date_gmt":"2026-02-17T13:01:40","guid":{"rendered":"https:\/\/sos-sw.si\/pametne-destinacije-7\/"},"modified":"2026-03-03T08:52:21","modified_gmt":"2026-03-03T07:52:21","slug":"pametne-destinacije-7","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-7\/","title":{"rendered":"Pametne Destinacije #7"},"content":{"rendered":"\n<p><strong>Velja\u010da pod pove\u0107alom \u2013 i intervju s ministrom Hanom<\/strong><\/p>\n\n\n\n<p><br>Velja\u010da u turizmu ne pra\u0161ta. Kad nema sezone i kad brojke nisu samorazumljive, ostaje istina o destinaciji.<br><\/p>\n\n\n\n<p>Uvodni \u010dlanak novog izdanja&nbsp;<strong>Pametne destinacije<\/strong>&nbsp;po\u010dinje na Velikoj planini, gdje je odr\u017ean na\u0161 team building. Iz prve ruke vidjeli smo koliko je velika razlika izme\u0111u investicije i upravljanja: izvrsna infrastruktura (nova \u017ei\u010dara), iznimna gostoljubivost, ali u velja\u010di gotovo prazna destinacija. Mjesec koji razotkrije ono \u0161to sezona \u010desto prikrije.<\/p>\n\n\n\n<p>Sredi\u0161nji intervju s ministrom gospodarstva, turizma i sporta&nbsp;<strong>Matja\u017eem Hanom<\/strong>&nbsp;otvara klju\u010dna pitanja suvremenog turizma: ulogu podataka, digitalizacije i stvarnog upravljanja destinacijama \u2013 i izvan \u0161pica.<\/p>\n\n\n\n<p>Pogled potom \u0161irimo na&nbsp;<strong>Bled<\/strong>&nbsp;kao UNWTO prepoznatu dobru praksu te na&nbsp;<strong>Azorsko oto\u010dje<\/strong>, gdje je pristup \u201enature first\u201c prerastao u sustav, a ne tek slogan.<\/p>\n\n\n\n<p>Izdanje zaklju\u010duje Milin \u010dlanak o zdravim destinacijama, koji temu smiruje i zaokru\u017euje: zdravlje destinacije ne mjeri se u vrhuncima, ve\u0107 u ravnote\u017ei tijekom cijele godine.<\/p>\n\n\n\n<p>Zajedni\u010dko pitanje ostaje jasno: <strong>ogla\u0161avaju li destinacije turizam i dalje prvenstveno \u2013 ili ga kona\u010dno i upravljaju?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1259\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turisti\u010dka sezona skriva slabosti, a velja\u010da ih razotkriva. Donosimo razmi\u0161ljanje o razdoblju izvan sezone, intervju s ministrom Matja\u017eem Hanom te primjere Bleda i Azora kao dobrih praksi odr\u017eivog upravljanja. Klju\u010dno pitanje ostaje: ogla\u0161avaju li destinacije turizam \u2013 ili ga napokon i upravljaju?<\/p>\n","protected":false},"author":1,"featured_media":13389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13392"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13392"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13392\/revisions"}],"predecessor-version":[{"id":13437,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13392\/revisions\/13437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13389"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}