{"id":13149,"date":"2025-12-09T08:14:34","date_gmt":"2025-12-09T07:14:34","guid":{"rendered":"https:\/\/sos-sw.si\/pametne-destinacije-2\/"},"modified":"2025-12-10T10:58:40","modified_gmt":"2025-12-10T09:58:40","slug":"pametne-destinacije-2","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-2\/","title":{"rendered":"Pametne Destinacije #2"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Bez temelja nema pametne destinacije<\/h5>\n\n<p><\/p>\n\n<p>Ve\u0107ina destinacija danas uop\u0107e nije spremna biti pametna \u2014 i to je prva iskrena spoznaja koju donosi novi newsletter Bez temelja nema pametne destinacije.<\/p>\n\n<p>Umjesto fraza o digitalizaciji, newsletter donosi tri vrlo konkretne uvide:<\/p>\n\n<ul>\n<li>za\u0161to destinacije jo\u0161 uvijek zaostaju u osnovama,<\/li>\n\n\n\n<li>kako se podaci u turizmu mogu kona\u010dno pomaknuti iz teorije u praksu (i za\u0161to im se zaposlenici i dalje opiru),<\/li>\n\n\n\n<li>\u0161to Torino i Alpine Pearls imaju zajedni\u010dko \u2014 nije tehnologija, nego razumijevanje \u010dovjeka,<\/li>\n\n\n\n<li>te koliko je zapravo zdrava na\u0161a destinacija \u2014 za posjetitelja, za stanovnika i za prirodu?<\/li>\n<\/ul>\n\n<p>Newsletter donosi nekoliko neugodnih, ali nu\u017enih istina.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n<p><\/p>\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1158\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARU\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter obja\u0161njava za\u0161to destinacije zaostaju u osnovama, kako se podaci mogu kona\u010dno pomaknuti iz teorije u praksu te \u0161to povezuje Torino i Alpine Pearls kao primjere dobre prakse. Istodobno poja\u0161njava \u0161to zapravo jest zdrava destinacija \u2013 destinacija koja najprije zna brinuti o ljudima, zajednici i prirodi.<br \/>Rije\u010d je o izdanju koje umjesto uveli\u010davanja nudi realnost \u2014 i upravo zato vrijedi \u010ditanja.  <\/p>\n","protected":false},"author":4,"featured_media":13163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13149"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13149"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13149\/revisions"}],"predecessor-version":[{"id":13170,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13149\/revisions\/13170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13163"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}