{"id":13135,"date":"2025-12-01T09:00:00","date_gmt":"2025-12-01T08:00:00","guid":{"rendered":"https:\/\/sos-sw.si\/?p=13135"},"modified":"2025-12-02T10:55:52","modified_gmt":"2025-12-02T09:55:52","slug":"digital-disruptor-26","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/digital-disruptor-26\/","title":{"rendered":"Digital Disruptor #26"},"content":{"rendered":"\n<p><strong>Blagdanska kupnja ili blagdanski kaos?<\/strong><\/p>\n\n\n\n<p><strong>Studeni je uvod. Prosinac je arena. Tada postaje jasno kojim destinacijama, centrima i brendovima ljudi zaista vjeruju \u2014 i za\u0161to.<\/strong><\/p>\n\n\n\n<p>Blagdansko razdoblje najstro\u017ei je test: emocije rastu, impulsi preuzimaju, a podaci otkrivaju pravu sliku. U ovom izdanju donosimo tri klju\u010dna pogleda na studeni i prosinac:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Pametne destinacije<\/strong><\/h5>\n\n\n\n<p>Kako se prostor u prosincu pretvara u do\u017eivljaj i za\u0161to osje\u0107aj pripadnosti ima ve\u0107u snagu od popusta.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Stric Ferdo i lojalnost kupaca<\/strong><\/h5>\n\n\n\n<p>Topla pri\u010da s jasnom poukom: lojalnost nastaje mnogo prije kupnje \u2014 a prosinac to samo potvr\u0111uje.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Doga\u0111aji kao blagdanski magnet<\/strong><\/h5>\n\n\n\n<p>Za\u0161to dobro organiziran doga\u0111aj nadma\u0161uje stotinu kampanja i kako prava energija pokre\u0107e ljude na dolazak.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Tri \u010dlanka. Tri istine. Jedan zaklju\u010dak:<\/strong><\/h5>\n\n\n\n<p>Rezultati prosinca nisu slu\u010dajni \u2014 oni su odraz iskustva, odnosa i povjerenja koje gradimo tijekom cijele godine.<\/p>\n\n\n\n<p><strong>Pridru\u017eite se zajednici Digital Disruptor i promijenite pogled na poslovanje i tehnologiju.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1118\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/pretplati-se-na-nas-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong><strong>PRETPLATITE SE NA E-NOVOSTI<\/strong><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Za\u0161to kupci krajem godine tro\u0161e vi\u0161e nego \u0161to planiraju, kako se mijenja ritam posjeta centrima u blagdanskom periodu, te za\u0161to se u cijelom tom kaosu poklon i loyalty kartice pretvaraju u pametan alat? U newsletteru otkrivamo psihologiju blagdanskog stresa, skrivene motive potro\u0161a\u010da i podatke koji otkrivaju tko \u0107e dobiti, a tko izgubiti ovu sezonu. Ako \u017eeli\u0161 razumjeti blagdane bez iluzija \u2013 otvori.<\/p>\n","protected":false},"author":1,"featured_media":13124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[89],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13135"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13135"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13135\/revisions"}],"predecessor-version":[{"id":13143,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13135\/revisions\/13143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13124"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}