{"id":13110,"date":"2025-11-26T13:22:09","date_gmt":"2025-11-26T12:22:09","guid":{"rendered":"https:\/\/sos-sw.si\/pametne-destinacije-1\/"},"modified":"2025-12-22T10:51:47","modified_gmt":"2025-12-22T09:51:47","slug":"pametne-destinacije-1","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/pametne-destinacije-1\/","title":{"rendered":"Pametne Destinacije #1"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Pogled iza kulisa pametnih destinacija (bez floskula, bez filtera)<\/h5>\n\n<p><\/p>\n\n<p>Prvi newsletter Pametne Destinacije skida sve filtere i umjesto turisti\u010dkih mitova otkriva stvarne mehanizme koji destinacije \u010dine pametnima, zdravima i otpornima. Na\u0161a prva go\u0161\u0107a, mag. Maja Pak Olaj, direktorica STO-a, otkriva \u0161to destinacijama uistinu treba da postanu vi\u0161e od lijepo oblikovanih brendova \u2014 da postanu sustavi koji \u017eive, u\u010de i upravljaju se na temelju podataka.  <\/p>\n\n<p>U ovom izdanju povezujemo, po mi\u0161ljenju mnogih, dva najja\u010da europska primjera:<\/p>\n\n<ul>\n<li><strong><em>Europsku Amazoniju<\/em><\/strong> \u2014 najve\u0107i UNESCO rije\u010dni rezervat u Europi i najnapredniji model prekograni\u010dnog upravljanja destinacijama<\/li>\n\n\n\n<li><strong><em>Benidorm<\/em><\/strong>, najbolje upravljani \u201cpametni grad-destinaciju\u201d u Europi i simbol trenda smart place 2025.<\/li>\n<\/ul>\n\n<p>Zajedno pokazuju kamo se turizam kre\u0107e i za\u0161to je budu\u0107nost u destinacijama koje razumiju prostor, podatke i ljude.<\/p>\n\n<p>Zdrave destinacije nisu trend nego nu\u017enost \u2014 ravnote\u017ea izme\u0111u prirode, lokalne zajednice i posjetitelja. Upravo zato ovaj newsletter otvara pitanje: mo\u017eemo li destinacijama upravljati tako da bude dobro i za prostor i za ljude? I \u0161to to stvarno zna\u010di u praksi, a ne samo u prezentacijama.  <\/p>\n\n<p>Ako vas zanima kako izgleda turizam bez floskula i kako se pametne i zdrave destinacije zaista grade iznutra, ovo je izdanje koje biste trebali pro\u010ditati.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img data-dominant-color=\"e5eede\" data-has-transparency=\"true\" style=\"--dominant-color: #e5eede;\" decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"214\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png\" alt=\"\" class=\"has-transparency wp-image-13098\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-300x214.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-768x548.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo-720x513.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SD-logo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n<p><\/p>\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1112\" style=\"border-radius:18px;background-color:#728f41\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/prijava-na-newsletter-pametne-destinacije\/\" style=\"border-radius:18px;background-color:#728f41\"><strong>NARO\u010cITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Prvi newsletter Pametne Destinacije skida sve filtere i umjesto turisti\u010dkih mitova otkriva stvarne mehanizme koji destinacije \u010dine pametnima, zdravima i otpornima. Na\u0161a prva go\u0161\u0107a, mag. Maja Pak Olaj, direktorica STO-a, otkriva \u0161to destinacijama uistinu treba da postanu vi\u0161e od lijepo oblikovanih brendova \u2014 da postanu sustavi koji \u017eive, u\u010de i upravljaju se na temelju podataka.    <\/p>\n","protected":false},"author":4,"featured_media":13200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13110"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=13110"}],"version-history":[{"count":2,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13110\/revisions"}],"predecessor-version":[{"id":13202,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/13110\/revisions\/13202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/13200"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=13110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=13110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=13110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}