{"id":12902,"date":"2025-10-19T21:54:59","date_gmt":"2025-10-19T20:54:59","guid":{"rendered":"https:\/\/sos-sw.si\/digital-disruptor-23\/"},"modified":"2026-02-06T22:40:12","modified_gmt":"2026-02-06T21:40:12","slug":"digital-disruptor-23","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/digital-disruptor-23\/","title":{"rendered":"Digital Disruptor #23"},"content":{"rendered":"\n<p><strong><strong>Pametna rje\u0161enja? Samo ako poma\u017eu ljudima.<\/strong><\/strong><\/p>\n\n\n\n<p>Nedavno sam bio na me\u0111unarodnoj konferenciji o trgova\u010dkim centrima u Istanbulu. Pozvali su me da sudjelujem na panelu&nbsp;<strong>o pametnim rje\u0161enjima za u\u010dinkovitije upravljanje trgova\u010dkim centrima i trgovinama<\/strong>. Moj dio bio je usmjeren na programe vjernosti, poklon kartice, povezivanje razli\u010ditih sustava i kori\u0161tenje prikupljenih podataka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kad ti ka\u017eu \u201cpametna rje\u0161enja\u201d<\/strong><\/h3>\n\n\n\n<p>Jedno od pitanja bilo je: \u201cKad \u010dujete izraz \u2018smart solutions\u2019, \u0161to vam to zna\u010di \u2013 tehnologiju, procese ili ljude?\u201d Odgovor je vrlo jednostavan: sve troje. Samo je redoslijed va\u017ean. Prvo ljudi, zatim procesi, a tek onda tehnologija.<\/p>\n\n\n\n<p>Ako krene\u0161 obrnutim redom, tehnologija funkcionira, ali nema pravu vrijednost \u2013 slu\u017ei sama sebi. Tehnologija je poveznica \u2013 poma\u017ee nam povezivati procese i ljude.<\/p>\n\n\n\n<p>Primjerice, kod sustava poklon kartica ili programa vjernosti koje nudimo u na\u0161em poduze\u0107u \u2013 rije\u010d je o digitalizaciji procesa koji postaje jednostavniji, br\u017ei, pregledniji i transparentniji, a ujedno nam daje podatke za bolje razumijevanje navika kupaca.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure><\/div>\n\n\n<p>\u0160to vas \u010deka u Digital Disruptoru #23?<\/p>\n\n\n\n<ul>\n<li><strong><em><strong><strong><strong><strong>Pametna rje\u0161enja? Samo ako poma\u017eu ljudima.<\/strong><\/strong><\/strong><\/strong><\/em><\/strong><\/li>\n\n\n\n<li><strong><em><strong><strong><strong>Najve\u0107i stres za mene predstavlja \u2013 odmor<\/strong><\/strong><\/strong><\/em><\/strong> <em><strong>&#8211; Intervju sa Ivom Boscarolom<\/strong><\/em><\/li>\n\n\n\n<li><strong><em><strong><strong><strong>Jesen bez brojki: kad tehnologija utihne<\/strong><\/strong><\/strong><\/em><\/strong><\/li>\n\n\n\n<li><strong><em><strong>Za\u0161to su poklon kartice najtra\u017eeniji poklon u Europi<\/strong><\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju.  <\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1076\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/pretplati-se-na-nas-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong>PRETPLATITE SE NA NEWSLETTER<\/strong> <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pametna rje\u0161enja? Samo ako poma\u017eu ljudima. Nedavno sam bio na me\u0111unarodnoj konferenciji o trgova\u010dkim centrima u Istanbulu. Pozvali su me da sudjelujem na panelu&nbsp;o pametnim rje\u0161enjima za u\u010dinkovitije upravljanje trgova\u010dkim centrima i trgovinama. Moj dio bio je usmjeren na programe vjernosti, poklon kartice, povezivanje razli\u010ditih sustava i kori\u0161tenje prikupljenih podataka. Kad ti ka\u017eu \u201cpametna rje\u0161enja\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[89],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/12902"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=12902"}],"version-history":[{"count":3,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/12902\/revisions"}],"predecessor-version":[{"id":13377,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/12902\/revisions\/13377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/12909"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=12902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=12902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=12902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}