{"id":11493,"date":"2025-06-30T09:31:14","date_gmt":"2025-06-30T08:31:14","guid":{"rendered":"https:\/\/sos-sw.si\/digitalni-disruptor-15\/"},"modified":"2026-02-06T22:38:42","modified_gmt":"2026-02-06T21:38:42","slug":"digitalni-disruptor-15","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/digitalni-disruptor-15\/","title":{"rendered":"Digitalni disruptor #15"},"content":{"rendered":"\n<p><strong>Programi vjernosti: jesu li potrebni ili je to samo jo\u0161 jedan marketin\u0161ki trik?<\/strong><\/p>\n\n<p>Vjerojatno ste \u010duli puno o programima vjernosti. Gotovo ve\u0107 ptice na granama cvrkutaju: &#8220;odanost, odanost, odanost&#8221;. To je tema zbog koje mnogi ljudi kolutaju o\u010dima i misle: &#8220;Jo\u0161 jedan pametnjak koji \u0107e objasniti koliko nam je ovo prijeko potrebno.&#8221; <\/p>\n\n<p>I iskreno \u2013 donekle se mogu slo\u017eiti s tim.  <br\/>Danas postoji ogroman broj samoprogla\u0161enih stru\u010dnjaka koji su pro\u010ditali jedan \u010dlanak ili knjigu i ve\u0107 se proglase guruima. Ali \u010desto nedostaje ne\u0161to \u0161to je najva\u017enije: zdrav razum <strong><em>.<\/em><\/strong> <\/p>\n\n<p><strong>Previ\u0161e informacija, ali jo\u0161 uvijek zbunjuju\u0107e<\/strong><\/p>\n\n<p>Doista, puno je re\u010deno o programima vjernosti. Mo\u017eda \u010dak i previ\u0161e. To je zauzvrat stvorilo zabunu. Stoga tvrtke \u010desto pitaju: &#8220;<em>Ovo je vjerojatno ne\u0161to dobro, ali&#8230;&#8221;<\/em> I brzo slijede mnogi izgovori za\u0161to ga sami nemaju.    <\/p>\n\n<p>Mnogo puta odgovorni ne shva\u0107aju da nije potrebno zapo\u010deti sa slo\u017eenim sustavom. \u010cak se i osnovni koraci ra\u010dunaju. Me\u0111utim, va\u017eno je da program provodite po\u0161teno. Ako to radite jednostavno zato \u0161to to imaju va\u0161i konkurenti, privu\u0107i \u0107ete samo lovce na povoljne cijene. Ali ako ulo\u017eite svoje srce u program, uspjeh \u0107e uslijediti.    <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure><\/div>\n<p>\u0160to vas \u010deka u Digital Disruptoru #15?<\/p>\n\n<ul>\n<li><strong><em>Programi vjernosti: jesu li potrebni ili je to samo jo\u0161 jedan marketin\u0161ki trik?<\/em><\/strong><em> <\/em><strong><em>&#8211; Izazovi digitalizacije u odre\u0111enim poslovnim procesima.<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Homo urbanus \u2013 Kako smo zamijenili korijenje kabelima<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Po\u010dnite koristiti darovne kartice \u2013 Pogledajte video (prije nego \u0161to to u\u010dini va\u0161a konkurencija).<\/em><\/strong><\/li>\n<\/ul>\n\n<p>Pridru\u017eite se zajednici Digital Disruptor i promijenite svoj pogled na poslovanje i tehnologiju.  <\/p>\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/990\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PRO\u010cITAJTE CIJELI BILTEN<\/strong> <\/a><\/div>\n<\/div>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/sos-sw.si\/hr\/pretplati-se-na-nas-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong>PRIJAVI SE NA NOVI\u010cNIK<\/strong> <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Programi vjernosti: jesu li potrebni ili je to samo jo\u0161 jedan marketin\u0161ki trik? Vjerojatno ste \u010duli puno o programima vjernosti. Gotovo ve\u0107 ptice na granama cvrkutaju: &#8220;odanost, odanost, odanost&#8221;. To je tema zbog koje mnogi ljudi kolutaju o\u010dima i misle: &#8220;Jo\u0161 jedan pametnjak koji \u0107e objasniti koliko nam je ovo prijeko potrebno.&#8221; I iskreno \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[89],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/11493"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=11493"}],"version-history":[{"count":5,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/11493\/revisions"}],"predecessor-version":[{"id":13374,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/11493\/revisions\/13374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/11527"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=11493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=11493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=11493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}