{"id":11253,"date":"2022-08-25T10:25:54","date_gmt":"2022-08-25T09:25:54","guid":{"rendered":"https:\/\/sos-sw.si\/angaziranje-publike-putem-drustvenih-medija\/"},"modified":"2025-05-14T11:26:15","modified_gmt":"2025-05-14T10:26:15","slug":"angaziranje-publike-putem-drustvenih-medija","status":"publish","type":"post","link":"https:\/\/sos-sw.si\/hr\/angaziranje-publike-putem-drustvenih-medija\/","title":{"rendered":"Anga\u017eiranje publike putem dru\u0161tvenih medija"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-2\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow\" style=\"flex-basis:100%\">\n<p>Sna\u017ena prisutnost na dru\u0161tvenim mre\u017eama jedan je od najboljih na\u010dina za razvijanje povjerenja i sna\u017enih odnosa sa svojom publikom. \u0160to vi\u0161e anga\u017eirate svoju publiku na dru\u0161tvenim mre\u017eama, to \u0107e va\u0161 organski doseg biti ve\u0107i. Algoritmi daju prioritet sadr\u017eaju i profilima s puno komentara, lajkova, ponovnih objava i pa\u017enje.  <\/p>\n\n\n\n<p>Dakle, kako marketin\u0161ki stru\u010dnjaci doga\u0111aja i operateri dru\u0161tvenih medija mogu anga\u017eirati svoje sljedbenike dok promoviraju svoje poslovanje i doga\u0111aje? Istaknuli smo sedam klju\u010dnih na\u010dina da privu\u010dete svoju publiku na stranicama dru\u0161tvenih medija kao \u0161to su Instagram, TikTok, Linkedin, Facebook i druge. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Stvaranje &#8220;hashtag&#8221; doga\u0111aja<\/em><\/h4>\n\n\n\n<p>&#8220;Hashtag&#8221; doga\u0111aja daje vam izvrstan pregled sadr\u017eaja koji su stvorili va\u0161i pratitelji ili sudionici. Osim toga, na njihove objave mo\u017eete odgovoriti jo\u0161 br\u017ee. <\/p>\n\n\n\n<p>Najva\u017eniji dio je stvoriti &#8220;hashtag&#8221; koji jo\u0161 nije kori\u0161ten ni u koju drugu svrhu. Koristite ga redovito prije, tijekom i nakon doga\u0111aja. Umjesto da ga dodate na kraju, uklju\u010dite ga kao dio teksta posta.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Redovito objavljivanje na dru\u0161tvenim mre\u017eama<\/em><\/h4>\n\n\n\n<p>Odr\u017eavanje dosljednosti na dru\u0161tvenim mre\u017eama je klju\u010dno. Uz pomo\u0107 kalendara mo\u017eete rasporediti sadr\u017eaj i objave koje \u0107e privu\u0107i publiku na va\u0161oj omiljenoj platformi kako \u017eelite. <\/p>\n\n\n\n<p>Ali nemojte objavljivati samo zato \u0161to morate, ili samo da biste promovirali svoj doga\u0111aj. Va\u0161 sadr\u017eaj mora biti fleksibilan, privla\u010dan, osoban i edukativan. <\/p>\n\n\n\n<ul><li>Poka\u017eite svoj tim koji stoji iza organizacije doga\u0111aja<\/li><li>Objave moraju biti primamljive<\/li><li>Predstavite svoje govornike<\/li><li>Stvorite odbrojavanja do sadr\u017eaja doga\u0111aja<\/li><li>Izradite nagradne igre<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Nagradne igre<\/em><\/h4>\n\n\n\n<p>Organiziranje darivanja izvrstan je na\u010din da anga\u017eirate svoju publiku na dru\u0161tvenim mre\u017eama dok promovirate svoj doga\u0111aj. Potaknite svoje sudionike da promoviraju doga\u0111aj na dru\u0161tvenim mre\u017eama i ozna\u010dite kolege koji bi mogli biti zainteresirani. Pokloni mogu uvelike pove\u0107ati organski doseg i izlo\u017eenost brenda.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Influenceri<\/em><\/h4>\n\n\n\n<p>Influenceri su savr\u0161eni kada je u pitanju vidljivost i prodaja. Neka \u0161ire vijest o va\u0161em doga\u0111aju, hashtagu, darivanju, pa \u010dak i -ar filtrima. Studija Rakuten Marketinga otkrila je da je 80% potro\u0161a\u010da kupilo proizvod koji je preporu\u010dio influencer.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Posje\u0107enost nakon doga\u0111aja<\/em><\/h4>\n\n\n\n<p>Kona\u010dno, ne zaboravite objaviti na svojim dru\u0161tvenim mre\u017eama i komunicirati sa sudionicima nakon doga\u0111aja. Podijelite slike s doga\u0111aja, objavite istaknute trenutke i druge medijske objave, pitajte sudionike za povratne informacije i dajte onima koji nisu mogli shvatiti kako je doga\u0111aj bio. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-4 is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1-1024x1024.png\" alt=\"\" data-id=\"7953\" data-full-url=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1.png\" data-link=\"https:\/\/sos-sw.si\/?attachment_id=7953\" class=\"wp-image-7953\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1-1024x1024.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1-300x300.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1-150x150.png 150w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1-768x768.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1-720x720.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2-1024x1024.png\" alt=\"\" data-id=\"7955\" data-full-url=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2.png\" data-link=\"https:\/\/sos-sw.si\/?attachment_id=7955\" class=\"wp-image-7955\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2-1024x1024.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2-300x300.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2-150x150.png 150w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2-768x768.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2-720x720.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3-1024x1024.png\" alt=\"\" data-id=\"7957\" data-full-url=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3.png\" data-link=\"https:\/\/sos-sw.si\/?attachment_id=7957\" class=\"wp-image-7957\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3-1024x1024.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3-300x300.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3-150x150.png 150w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3-768x768.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3-720x720.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2022\/06\/3.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n<h4 class=\"wp-block-heading\"><em>Zaklju\u010dak<\/em><\/h4>\n\n<p>Dok organizatori doga\u0111aja mogu promovirati doga\u0111aje bez kori\u0161tenja dru\u0161tvenih medija i umjesto toga se oslanjati na platforme za doga\u0111aje, dru\u0161tveni mediji ostaju jedan od naju\u010dinkovitijih na\u010dina za dosezanje publike na prirodan i privla\u010dan na\u010din. Uz Smart Smart Octopus mo\u017eete kreirati automatizirane reklamne kampanje za dru\u0161tvene mre\u017ee, medije i marketing putem e-po\u0161te i tako posti\u0107i najve\u0107i mogu\u0107i ROI. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kako upravljati svim sudionicima i njihovim podacima na najve\u0107oj marketin\u0161koj konferenciji u Sloveniji? U tome smo uspjeli pametnom tehnologijom. Pro\u010ditajte vi\u0161e o tome kako je na\u0161e IDConference rje\u0161enje rije\u0161ilo sve probleme s upravljanjem sudionicima na Slovenskoj marketin\u0161koj konferenciji 2021.  <\/p>\n","protected":false},"author":1,"featured_media":10354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[92,93],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/11253"}],"collection":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=11253"}],"version-history":[{"count":1,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/11253\/revisions"}],"predecessor-version":[{"id":11254,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/posts\/11253\/revisions\/11254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media\/10354"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=11253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/categories?post=11253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sos-sw.si\/hr\/wp-json\/wp\/v2\/tags?post=11253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}