{"id":10625,"date":"2024-09-25T07:32:35","date_gmt":"2024-09-25T06:32:35","guid":{"rendered":"https:\/\/sos-sw.si\/digital-disruptor-2\/"},"modified":"2025-06-26T11:17:25","modified_gmt":"2025-06-26T10:17:25","slug":"digital-disruptor2","status":"publish","type":"page","link":"https:\/\/sos-sw.si\/en\/digital-disruptor2\/","title":{"rendered":"Digital Disruptor"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Welcome to the Digital Disruptor newsletter series! Stay updated with the latest trends, insights, and innovations in digital transformation, and discover how digitalization can reshape your business.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Not signed up already? Do it <a href=\"https:\/\/sos-sw.si\/en\/subscribe-to-newsletter\/\" title=\"\">here<\/a><\/h4>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"167\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/JT-2-verzija-2-300x167.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/JT-2-verzija-2-300x167.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/JT-2-verzija-2-1024x572.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/JT-2-verzija-2-768x429.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/JT-2-verzija-2-720x402.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/JT-2-verzija-2.png 1376w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-36\/\">Digital Disruptor #36<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Digitalization has connected us \u2014 but left relationships behind. Today, we are not losing opportunities because of the product, but because we no longer know how to preserve and develop relationships. And perhaps that is the greatest paradox: that we [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/Slike-ureditve-MT-2-300x171.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #9aa6b4;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/Slike-ureditve-MT-2-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/Slike-ureditve-MT-2-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/Slike-ureditve-MT-2-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/Slike-ureditve-MT-2-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/04\/Slike-ureditve-MT-2.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"9aa6b4\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-35\/\">Digital Disruptor #35<\/a><div class=\"wp-block-latest-posts__post-excerpt\">In this edition of the newsletter, we reflect on courage and vision. On the other hand, we see indecision, hesitant steps following those who move faster, and, if possible, the option of avoiding responsibility. In the interview with expert Will [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-2-300x171.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-2-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-2-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-2-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-2-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-2.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-34\/\">Digital Disruptor #34<\/a><div class=\"wp-block-latest-posts__post-excerpt\">In this newsletter, we connect innovation, business decisions, and management in uncertain times. The shared message is evident: change happens only when it becomes necessary. Through real examples, we show how crises accelerate development and why success belongs to those [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-300x171.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #8bafb0;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/03\/Slike-ureditve-MT.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"8bafb0\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-33\/\">Digital Disruptor #33<\/a><div class=\"wp-block-latest-posts__post-excerpt\">In this issue, we approach International Women\u2019s Day in a slightly different way. We reflect on what women in the modern, digitally accelerated world truly need \u2013 from space for balance and understanding to the role they play in shaping [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Slike-ureditve-MT-300x171.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #32\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #7b9aae;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Slike-ureditve-MT-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Slike-ureditve-MT-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Slike-ureditve-MT-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Slike-ureditve-MT-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Slike-ureditve-MT.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"7b9aae\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-32\/\">Digital Disruptor #32<\/a><div class=\"wp-block-latest-posts__post-excerpt\">In this newsletter, we connect the Olympic Games, a professional sports club, and a small hair salon \u2013 at first glance, very different worlds united by the same challenge: how to build relationships and stay top of mind in a [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Naslovna-DD-31-300x171.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #31\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #68b6c8;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Naslovna-DD-31-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Naslovna-DD-31-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Naslovna-DD-31-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Naslovna-DD-31-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/02\/Naslovna-DD-31.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"68b6c8\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-31\/\">Digital Disruptor #31<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Valentine\u2019s Day is everywhere. Flowers, discounts, campaigns. But this week, we decided to go a little deeper. In the latest edition of our newsletter, we touched on three topics that don\u2019t seem connected at first glance \u2013 yet in reality, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/BB-4-300x171.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #30\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #625e72;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/BB-4-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/BB-4-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/BB-4-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/BB-4-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/BB-4.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"625e72\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-30\/\">Digital Disruptor #30<\/a><div class=\"wp-block-latest-posts__post-excerpt\">In this issue, we reveal how digital transformation, smart loyalty programs, and strong customer relationships create real competitive advantage \u2014 from the inspiring story of Terme Snovik to a lesson on why even Ryanair can get it wrong. We show\u00a0why [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/verzija-2-300x171.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Digital Disruptor #29\" decoding=\"async\" loading=\"lazy\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/verzija-2-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/verzija-2-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/verzija-2-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/verzija-2-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2026\/01\/verzija-2.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-29\/\">Digital Disruptor #29<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Making decisions without guarantees.\nEvents that do not end when the doors of the hall close.Winter as a time when not everything needs to be decided immediately.\nThis edition of the newsletter explores how courage, digital maturity, and human rhythm intertwine in a time when we are all seeking quick answers.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"171\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/301a90f2a5f9f9a01484c6b3fc3825d5-300x171.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #28\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #665d67;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/301a90f2a5f9f9a01484c6b3fc3825d5-300x171.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/301a90f2a5f9f9a01484c6b3fc3825d5-1024x585.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/301a90f2a5f9f9a01484c6b3fc3825d5-768x439.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/301a90f2a5f9f9a01484c6b3fc3825d5-720x411.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/301a90f2a5f9f9a01484c6b3fc3825d5.png 1344w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"665d67\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-28\/\">Digital Disruptor #28<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The final newsletter of the year, seen through the lens of Santa Claus, the Grinch, and SOS, offers a humorous yet very clear reflection on what to do \u2014 and what not to do \u2014 in digital business in 2026: why technology without people makes no sense, why relationships always outweigh tools, and where the fine line lies between smart digitalization and pure chaos.\n<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/144-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Digital Disruptor #27\" decoding=\"async\" loading=\"lazy\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/144-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/144-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/144-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/144-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/12\/144.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-27\/\">Digital Disruptor #27<\/a><div class=\"wp-block-latest-posts__post-excerpt\">How do winter slowdowns collide with December chaos, what does the future of payments look like in this pressure cooker, and which tools actually help people decide faster? This newsletter explores shifting rhythms, new payment behaviors, and the data that shows who adapts \u2014 and who gets lost \u2014 during the holidays.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-4-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Digital Disruptor\" decoding=\"async\" loading=\"lazy\" style=\"max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-26\/\">Digital Disruptor #26<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Why do shoppers spend more than planned at the end of the year, how does the rhythm of mall visits shift during the holiday season, and why do gift and loyalty cards become the smartest holiday tool in all this chaos? In this newsletter, we uncover the psychology of holiday stress, the hidden motives behind consumer behavior, and the data that reveals who will win\u2014and who will lose\u2014this season. If you want to understand the holidays without illusions \u2013 open it.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-2-1-300x157.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #25\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #9d8d92;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-2-1-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-2-1-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-2-1-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-2-1-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-2-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"9d8d92\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-25\/\">Digital Disruptor #25<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Live events or online? Hybrid \u2013 always hybrid. The question \u201clive or online?\u201d has been following me since the end of Covid, and my answer remains the same:&nbsp;both. A live event brings relaxed networking, while online offers the possibility to [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-300x157.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #24\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #757b6c;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/11\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"757b6c\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-24\/\">Digital Disruptor #24<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Tourist or shopper? Guest. There was a time when it was clear what a \u201cshopping center\u201d was and what a \u201ctourist destination\u201d was.A shopping center was \u201ca block of concrete with shops,\u201d and a tourist destination was a place to [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-3-300x157.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #23\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #676a6d;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"676a6d\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-23\/\">Digital Disruptor #23<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Smart solutions? Only if they help people. Recently, I attended an international shopping centre conference in Istanbul. I was invited to join a panel discussion on&nbsp;smart solutions for more effective shopping centre and retail management.&nbsp;My part focused on loyalty programs, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-300x157.png\" class=\"attachment-medium size-medium not-transparent wp-post-image\" alt=\"Digital Disruptor #22\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #588e9e;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/10\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"false\" data-dominant-color=\"588e9e\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-22\/\">Digital Disruptor #22<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Smart Tourism: between Technology, Responsibility and Experience When we talk about smart tourism, we often hear big words &#8211; sustainability, digitalisation, innovation. But the real questions are:&nbsp;how does it work in practice, and what does the guest truly experience? At [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #aeb2b2;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"aeb2b2\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-21\/\">Digital Disruptor #21<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Friendship and Loyalty Mature Like Wine It&#8217;s harvest time.&nbsp;And as I was thinking about what to write this time, it struck me:&nbsp;loyalty is like a vineyard\/vine. If you neglect it, it quickly becomes overgrown, the grapes aren&#8217;t beautiful or good, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #20\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #d1c5ad;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/09\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"d1c5ad\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-20\/\">Digital Disruptor #20<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Less is More: Silence and Nature as the New Luxury in Tourism For years, I\u2019ve been hearing the same phrases: \u201cWe need to create new attractions. We need to offer more content.\u201d But what if the answer is the exact [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"158\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/SG_Linkedin_FB-300x158.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #19\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #a2adab;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/SG_Linkedin_FB-300x158.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/SG_Linkedin_FB-1024x538.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/SG_Linkedin_FB-768x403.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/SG_Linkedin_FB-720x378.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/SG_Linkedin_FB.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"a2adab\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-19\/\">Digital Disruptor #19<\/a><div class=\"wp-block-latest-posts__post-excerpt\">JUST ONE MORE THING TO DO I admit, this is a sentence I used to repeat often \u2013 at home, in the office, even on vacation. But not anymore. Stories we know and a body that says \u201cenough\u201d eventually stop [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/118-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #778380;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/118-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/118-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/118-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/118-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/118.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"778380\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-18\/\">Digital Disruptor #18<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Destination Tourism: More Than the Sea and Pretty Views This summer, like many before, and like many others, we &#8220;wandered&#8221; between the coast and the inland. The sea, the sun, and the scent of pine trees \u2013 a classic we [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/Digital-Disruptor-17-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #17\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #acbac6;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/Digital-Disruptor-17-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/Digital-Disruptor-17-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/Digital-Disruptor-17-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/Digital-Disruptor-17-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/08\/Digital-Disruptor-17.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"acbac6\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-17\/\">Digital Disruptor #17<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Before my vacation, I tidy up the closet. And that helps me breathe easier. Last year at this time I wrote about why summer and vacation are the ideal time to reflect on what has been done and plan for [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/07\/SOS_Linkedin_FB-3-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #16\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #6d7c6a;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/07\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/07\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/07\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/07\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/07\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"6d7c6a\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-16\/\">Digital Disruptor #16<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Being First: How Small Destinations Spark Big Change Sometimes, everything feels so simple. We want to offer something authentic. We want to preserve what is most precious to us \u2013 nature. We want our guests to leave with warmth in [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/109-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #15\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #c8bbb3;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/109-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/109-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/109-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/109-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/109.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"c8bbb3\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-15\/\">Digital Disruptor #15<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Loyalty Programs: Essential Strategy or Just Another Buzzword? You\u2019ve heard it before. Everyone&#8217;s talking about loyalty programs. \u201cLoyalty, loyalty, loyalty\u201d \u2014 it&#8217;s become the marketing world\u2019s favorite echo. By now, it might even make you roll your eyes and think,&nbsp;\u201cHere [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #412d2a;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"412d2a\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-14\/\">Digital Disruptor #14<\/a><div class=\"wp-block-latest-posts__post-excerpt\">What if your &#8220;weakness&#8221; is actually your greatest strength? I enjoy following sports&#8212;a fact not lost on the almighty algorithms. Lately, I&#8217;ve been bombarded with endless articles and debates about who the greatest NBA player of all time is. Michael [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"158\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/05\/SG_Linkedin_FB-6-300x158.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Digital Disruptor #13\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #78624b;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/05\/SG_Linkedin_FB-6-300x158.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/05\/SG_Linkedin_FB-6-1024x538.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/05\/SG_Linkedin_FB-6-768x403.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/05\/SG_Linkedin_FB-6-720x378.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/05\/SG_Linkedin_FB-6.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"78624b\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-13\/\">Digital Disruptor #13<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Happy Birthday to Me Another year older &#8211; on this very day. As a child and in my youth, I looked forward to this day with excitement. Later, that excitement faded a bit. You know how it is &#8211; why [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img width=\"300\" height=\"157\" src=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/04\/94-300x157.png\" class=\"attachment-medium size-medium has-transparency wp-post-image\" alt=\"Tourist destination card\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #c9c3be;max-width:300px;max-height:300px;\" srcset=\"https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/04\/94-300x157.png 300w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/04\/94-1024x536.png 1024w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/04\/94-768x402.png 768w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/04\/94-720x377.png 720w, https:\/\/sos-sw.si\/wp-content\/uploads\/2025\/04\/94.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-has-transparency=\"true\" data-dominant-color=\"c9c3be\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/sos-sw.si\/en\/digital-disruptor-12\/\">Digital Disruptor #12<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Smart Destination Card: From &#8220;we already have this&#8221; to &#8220;we really want this&#8221; When we started mentioning the destination card in the first meetings or phone conversations with potential providers, there were a lot of answers in terms of: However, [&hellip;]<\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Welcome to the Digital Disruptor newsletter series! Stay updated with the latest trends, insights, and innovations in digital transformation, and discover how digitalization can reshape your business. Not signed up already? Do it here<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/shop-page.php","meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/pages\/10625"}],"collection":[{"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/comments?post=10625"}],"version-history":[{"count":4,"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/pages\/10625\/revisions"}],"predecessor-version":[{"id":11484,"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/pages\/10625\/revisions\/11484"}],"wp:attachment":[{"href":"https:\/\/sos-sw.si\/en\/wp-json\/wp\/v2\/media?parent=10625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}