Tired of paying for leads? Here’s a smarter solution…
When I once reported on the Ski World Cup, I experienced quite a few adrenaline moments – like when I almost crashed into Hermann Maier on the Steilhang on the Kitzbühel ski slope during a morning track inspection.
But that’s a story for another time… Today, I’d like to introduce you to a simple strategy that can increase your return without spending an extra penny on ads.
This is the story of Tobias and Ana who run their businesses in Switzerland.
Tobias has a ski shop in the valley. Great equipment, top service – but somehow it didn’t manage to attract enough customers. Meanwhile, Ana runs a ski school at the top of the mountain.
Every season there is a steady influx of new skiers, all of whom need equipment. But before, she simply sent them to find her on their own, wherever she was.
One day, they bonded. Ana began sending her students to Tobias in the store to rent equipment, and Tobias sent his customers to Anna for classes when they told him they were just getting started. And suddenly, both of them got a steady stream of new customers — without spending a single cent more on ads.
That’s the power of recommendations.
It’s the cheapest and most effective marketing you’ll ever find.
However, you may face two problems:
You may not have the right partner.
You want this process to be reciprocal – but how will you measure how many customers you’re bringing in?
CLV Builder PRO is a tool that will help you solve both problems.